Coverart for item
The Resource A functional analysis of political television advertisements, William L. Benoit

A functional analysis of political television advertisements, William L. Benoit

Label
A functional analysis of political television advertisements
Title
A functional analysis of political television advertisements
Statement of responsibility
William L. Benoit
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Benoit, William L
Dewey number
324.7/30973
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
B46 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
  • Presidents
  • United States
  • United States
Label
A functional analysis of political television advertisements, William L. Benoit
Instantiates
Publication
Bar code
31223105916101
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications
Dimensions
24 cm
Extent
viii, 239 pages
Isbn
9780739188989
Lccn
2013050730
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
867013129
Label
A functional analysis of political television advertisements, William L. Benoit
Publication
Bar code
31223105916101
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : political television spots -- Method : the functional approach to political advertising -- In the beginning, 1952, 1956; the Democrats ascend, 1960, 1964 -- Nixon's return, 1968, 1972; after Watergate, 1976, 1980 -- Republicans in control, 1984, 1988; the end of the millennium, 1992, 1996 -- George W. Bush in the Oval Office, 2000, 2004; Barack Obama, African American president, 2008, 2012 -- Third-party candidate political TV spots : another choice -- Other theories : issue ownership and functional federalism in political TV spots -- Non-presidential and non-U.S. TV spots -- Trends and contrasts of political television spots -- Development of american political television spots -- Conclusions and implications
Dimensions
24 cm
Extent
viii, 239 pages
Isbn
9780739188989
Lccn
2013050730
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
867013129

Library Locations

    • Main LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795
Processing Feedback ...