The Resource Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)

Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)

Label
Admen, mad men, and the real world of advertising : essential lessons for business and life
Title
Admen, mad men, and the real world of advertising
Title remainder
essential lessons for business and life
Statement of responsibility
Dave Marinaccio
Creator
Contributor
Subject
Genre
Language
eng
Summary
A bestselling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture
Cataloging source
Midwest
http://library.link/vocab/creatorName
Marinaccio, Dave
Dewey number
  • 659.1092
  • B
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Marinaccio, Dave
  • Advertising executives
  • Advertising
  • Marketing
  • Electronic books
Target audience
adult
Label
Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781628726213
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12356498
Publisher number
MWT12356498
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781628726213
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12356498
Publisher number
MWT12356498
Specific material designation
remote
System details
Mode of access: World Wide Web

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