Coverart for item
The Resource Air wars : television advertising and social media in election campaigns, 1952-2012, Darrel M. West

Air wars : television advertising and social media in election campaigns, 1952-2012, Darrel M. West

Label
Air wars : television advertising and social media in election campaigns, 1952-2012
Title
Air wars
Title remainder
television advertising and social media in election campaigns, 1952-2012
Statement of responsibility
Darrel M. West
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
West, Darrell M.
Dewey number
324.7/3097309045
Illustrations
illustrations
Index
index present
LC call number
JF2112.A4
LC item number
W47 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Brookings Institution
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
  • United States
  • United States
Label
Air wars : television advertising and social media in election campaigns, 1952-2012, Darrel M. West
Instantiates
Publication
Bar code
31223104006128
Bibliography note
Includes bibliographical references (pages 175-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The history of advertising -- Qualities of effective ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Playing the blame game -- Ads in Congressional elections -- Advertising and democratic elections
Dimensions
23 cm
Edition
Sixth edition.
Extent
xviii, 205 pages
Isbn
9781452239910
Lccn
2013002010
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 863630565
  • (OCoLC)825106792
Label
Air wars : television advertising and social media in election campaigns, 1952-2012, Darrel M. West
Publication
Bar code
31223104006128
Bibliography note
Includes bibliographical references (pages 175-192) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The history of advertising -- Qualities of effective ads -- Buying air time -- Ad messages -- Media coverage of ads -- Learning about the candidates -- Setting the agenda -- Playing the blame game -- Ads in Congressional elections -- Advertising and democratic elections
Dimensions
23 cm
Edition
Sixth edition.
Extent
xviii, 205 pages
Isbn
9781452239910
Lccn
2013002010
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 863630565
  • (OCoLC)825106792

Library Locations

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      37.779376 -122.415795
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