Coverart for item
The Resource BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael

BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael

Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers
Title
BUYographics
Title remainder
how demographic and economic changes will reinvent the way marketers reach consumers
Statement of responsibility
Matt Carmichael
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Carmichael, Matt
Dewey number
658.8/34
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.C37 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Age
  • Consumption (Economics)
  • Marketing
Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
Instantiates
Publication
Bar code
31223105899893
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
Dimensions
25 cm
Edition
First edition.
Extent
xiii, 217 pages
Isbn
9781137278630
Isbn Type
(alk. paper)
Lccn
2013014652
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 828246118
  • (OCoLC)828246118
Label
BUYographics : how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
Publication
Bar code
31223105899893
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash
Dimensions
25 cm
Edition
First edition.
Extent
xiii, 217 pages
Isbn
9781137278630
Isbn Type
(alk. paper)
Lccn
2013014652
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 828246118
  • (OCoLC)828246118

Library Locations

    • Main LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795
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