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The Resource Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource)
Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource)
Resource Information
The item Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from all library branches.
Resource Information
The item Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from all library branches.
- Summary
- Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world's leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it's an outstanding tool to reinvigorate it." Nick Shepherd, former senior marketing executive, Kraft Foods "When you gi..
- Language
-
- eng
- eng
- Edition
- 1st edition
- Extent
- 1 online resource (344 pages)
- Label
- Brand Enigma : Decoding the Secrets of your Brand
- Title
- Brand Enigma
- Title remainder
- Decoding the Secrets of your Brand
- Statement of responsibility
- Bruce, Duncan
- Language
-
- eng
- eng
- Summary
- Brand Enigma provides a refreshing antidote to tired, conventional approaches to business development, marketing and innovation. The premise for this book is that the brand embodies the spirit of the business and, properly understood, can enable the enterprise to raise innovation, business development and performance to new levels. Based on a proven method for deconstructing and rebuilding brands, the book outlines an alternative but stimulating, and highly effective method of putting the brand at the centre of the business. At the heart of this approach is the Brand Dream Model. Developed and perfected over several years, the model has helped to generate breakthroughs for many of the world's leading brands and corporations. It has also been applied to educational establishments and as part of a strategy development programme for a government department. Using deceptively simple methods based on experiential, as opposed to analytical, techniques, the Brand Dream Process reveals the past strengths of the brand, its current characteristics and future potential. When the process involves everyone from the board to the marketing department and front line staff, it also generates a shared understanding of the business, its values and goals. Brand Enigma gives you the tools to put your brand and business in a class apart from the competition. "... for breaking the norm and looking at a brand from a team perspective, this is one of the best. There's no breakthrough point with more conventional approaches to brand development. This immerses you. It's a still-hidden gem that many other companies should try." Chris Priest, VP Marketing Europe Digital Appliances, LG "What an extraordinary learning experience for our company. The Brand Dream let us express ourselves and get to a meaningful result unlike any other event that I have ever been a part of." Kenny Kahn, Chief Strategic Officer, Iverify "We have never done anything like this before! We found the experience enlightening, our objective was our brand image, which we feel we achieved admirably. However the unexpected benefit was an emotional and adrenalin-filled roller coater of a team-building exercise." Andrew Jankel, Managing Director, Jankel Armouring "It brought people together in a way that other brand development approaches would not ... If you have a brand in the doldrums, it's an outstanding tool to reinvigorate it." Nick Shepherd, former senior marketing executive, Kraft Foods "When you gi..
- http://library.link/vocab/creatorName
- Bruce, Duncan
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
-
- Harvey, David
- Safari, an O’Reilly Media Company
- Label
- Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource)
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 1st edition
- Extent
- 1 online resource (344 pages)
- Form of item
- online
- Issuing body
- Made available through: Safari, an O’Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9780470779606
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780470779606
- System details
- Mode of access: World Wide Web
- Label
- Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource)
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Edition
- 1st edition
- Extent
- 1 online resource (344 pages)
- Form of item
- online
- Issuing body
- Made available through: Safari, an O’Reilly Media Company.
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9780470779606
- Reproduction note
- Electronic reproduction.
- Specific material designation
- remote
- System control number
- (CaSebORM)9780470779606
- System details
- Mode of access: World Wide Web
Library Locations
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Bayview/Linda Brooks-Burton LibraryBorrow it5075 3rd Street, San Francisco, CA, 94124, US37.732534 -122.391121
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Bernal Heights LibraryBorrow it500 Cortland Avenue, San Francisco, CA, 94110, US37.738862 -122.416132
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Bookmobiles / Mobile OutreachBorrow itSan Francisco, CA, US
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Chinatown/Him Mark Lai LibraryBorrow it1135 Powell Street, San Francisco, CA, 94108, US37.795248 -122.410239
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Eureka Valley/Harvey Milk Memorial LibraryBorrow it1 Jose Sarria Court, San Francisco, CA, 94114, US37.764084 -122.431821
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Golden Gate Valley LibraryBorrow it1801 Green Street, San Francisco, CA, 94123, US37.797819 -122.428950
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Noe Valley/Sally Brunn LibraryBorrow it451 Jersey Street, San Francisco, CA, 94114, US37.750180 -122.435116
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North Beach LibraryBorrow it850 Columbus Avenue, San Francisco, CA, 94133, US37.802585 -122.413280
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Presidio LibraryBorrow it3150 Sacramento Street, San Francisco, CA, 94115, US37.788875 -122.444892
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Richmond/Senator Milton Marks LibraryBorrow it351 9th Ave, San Francisco, CA, 94118, US37.781855 -122.468054
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San Francisco Public LibraryBorrow it100 Larkin Street, San Francisco, CA, 94102, US37.779376 -122.415795
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Visitacion Valley LibraryBorrow it201 Leland Avenue, San Francisco, CA, 94134, US37.712695 -122.407913
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Brand-Enigma--Decoding-the-Secrets-of-your/eh_T0z8K0DI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Brand-Enigma--Decoding-the-Secrets-of-your/eh_T0z8K0DI/">Brand Enigma : Decoding the Secrets of your Brand, Bruce, Duncan, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>