Coverart for item
The Resource Branding the candidate : marketing strategies to win your vote, Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz

Branding the candidate : marketing strategies to win your vote, Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz

Label
Branding the candidate : marketing strategies to win your vote
Title
Branding the candidate
Title remainder
marketing strategies to win your vote
Statement of responsibility
Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz
Title variation
Marketing strategies to win your vote
Creator
Contributor
Subject
Language
eng
Summary
"Branding the Candidate: marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers" -- from inside front jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Spiller, Lisa
Dewey number
324.7/30973
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
JK2281
LC item number
.S65 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bergner, Jeffrey T
Series statement
Praeger series in political communication
http://library.link/vocab/subjectName
  • Campaign management
  • Political campaigns
  • Marketing
  • Political candidates
Label
Branding the candidate : marketing strategies to win your vote, Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz
Instantiates
Publication
Bar code
31223101725076
Bibliography note
Includes bibliographical references (p. [175]-195) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : in the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance : governing -- Crystal ball political marketing -- Epilogue : looking back-looking forward
Dimensions
25 cm.
Extent
xvi, 209 p.
Isbn
9780313394041
Isbn Type
(hbk. : alk. paper)
Lccn
2011010317
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., map
System control number
  • 696099282
  • (OCoLC)696099282
Label
Branding the candidate : marketing strategies to win your vote, Lisa Spiller and Jeff Bergner ; foreword by Don E. Schultz
Publication
Bar code
31223101725076
Bibliography note
Includes bibliographical references (p. [175]-195) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : in the beginning -- Promises, promises -- It's all brand "new" -- The candidate as chameleon -- Speak softly and carry a multimedia strategy -- Show me the money -- The dog catches the ambulance : governing -- Crystal ball political marketing -- Epilogue : looking back-looking forward
Dimensions
25 cm.
Extent
xvi, 209 p.
Isbn
9780313394041
Isbn Type
(hbk. : alk. paper)
Lccn
2011010317
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., map
System control number
  • 696099282
  • (OCoLC)696099282

Library Locations

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      37.779376 -122.415795
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