Coverart for item
The Resource Business storytelling for dummies, by Karen Dietz, PhD and Lori L. Silverman

Business storytelling for dummies, by Karen Dietz, PhD and Lori L. Silverman

Label
Business storytelling for dummies
Title
Business storytelling for dummies
Statement of responsibility
by Karen Dietz, PhD and Lori L. Silverman
Creator
Contributor
Subject
Language
eng
Summary
Use storytelling to become a more effective business communicator An effective communication tool for ages, storytelling has come of age in the business world
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Dietz, Karen
Index
index present
LC call number
HD30.3
LC item number
.D53 2014
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorDate
1958-
http://library.link/vocab/relatedWorkOrContributorName
Silverman, Lori L.
Series statement
--For dummies
http://library.link/vocab/subjectName
  • Communication in organizations
  • Storytelling
Label
Business storytelling for dummies, by Karen Dietz, PhD and Lori L. Silverman
Instantiates
Publication
Note
Includes index
Bar code
31223108706095
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: About This Book -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- ch. 1 The Scoop on Business Storytelling -- Storytelling's Role in Business -- Getting in on the storytelling action -- How storytelling can help your business -- Nutritious stories versus junk food stories -- How We Define Story -- How Stories Impact People -- The physical impact -- The mental impact -- The emotional impact -- The human spirit impact -- Dispelling the Myths of Storytelling -- ch. 2 The Why, What, How, and Who of Business Storytelling -- It's a Proven Fact: Storytelling Works -- What Makes Business Storytelling Different? -- Hollywood: What to take and toss -- Move people to action: The ultimate goal -- Using Stories at Work -- Know when not to tell a story -- Pull people versus push messages -- Everyone is born a storyteller -- Storytelling Principles in Business -- ch. 3 What Makes a Story a Story
Dimensions
24 cm.
Extent
xii, 367 pages
Isbn
9781118661215
Lccn
2013949562
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 881824066
  • (OCoLC)881824066
Label
Business storytelling for dummies, by Karen Dietz, PhD and Lori L. Silverman
Publication
Note
Includes index
Bar code
31223108706095
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Machine generated contents note: About This Book -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- ch. 1 The Scoop on Business Storytelling -- Storytelling's Role in Business -- Getting in on the storytelling action -- How storytelling can help your business -- Nutritious stories versus junk food stories -- How We Define Story -- How Stories Impact People -- The physical impact -- The mental impact -- The emotional impact -- The human spirit impact -- Dispelling the Myths of Storytelling -- ch. 2 The Why, What, How, and Who of Business Storytelling -- It's a Proven Fact: Storytelling Works -- What Makes Business Storytelling Different? -- Hollywood: What to take and toss -- Move people to action: The ultimate goal -- Using Stories at Work -- Know when not to tell a story -- Pull people versus push messages -- Everyone is born a storyteller -- Storytelling Principles in Business -- ch. 3 What Makes a Story a Story
Dimensions
24 cm.
Extent
xii, 367 pages
Isbn
9781118661215
Lccn
2013949562
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 881824066
  • (OCoLC)881824066

Library Locations

    • Main LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795
Processing Feedback ...