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The Resource Candidate-centered campaigns : political messages, winning personalities, and personal appeals, Brian Arbour

Candidate-centered campaigns : political messages, winning personalities, and personal appeals, Brian Arbour

Label
Candidate-centered campaigns : political messages, winning personalities, and personal appeals
Title
Candidate-centered campaigns
Title remainder
political messages, winning personalities, and personal appeals
Statement of responsibility
Brian Arbour
Creator
Subject
Language
eng
Summary
"Modern campaign messages do not typically focus on a candidate's issue stances and policy proposals. Instead, campaigns use personal stories about candidates reveal greater narratives. Campaigns tell stories about their candidates to make their candidate more credible and likeable, essential first steps toward winning votes. Most studies of campaign advertising by political scientists have focused on the issue agendas of political campaigns, sharing the assumption that campaigns are about what candidates will do. As a result, political science has not sufficiently examined the role of candidate-centered characteristics in the campaign message development process. Candidate Centered Campaigns shows how voters assess candidates as they would a new neighbor or co-worker to determine much they like and trust this person. Only after establishing this trust will voters consider what the candidate's policy plans are, making candidate-based campaigns key to winning the vote. "--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Arbour, Brian
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.A73 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Political candidates
  • Personality and politics
  • Political psychology
  • Campaign management
Label
Candidate-centered campaigns : political messages, winning personalities, and personal appeals, Brian Arbour
Instantiates
Publication
Bar code
31223113473921
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Role of the Candidate in Campaign Messages -- Why Campaigns Use Candidate-Centered Messages -- Candidates and Campaign Planning -- The Use of Candidate-Centered Appeals -- The Types of Candidate-Centered Appeals -- Candidate-Centered Appeals and Personal Issues -- The Effect of Candidate-Centered Appeals -- Candidate- Centered Appeals and Citizens
Dimensions
23 cm
Extent
xvii, 204 pages
Isbn
9781137398604
Lccn
2014002925
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40023930017
Other physical details
illustrations
System control number
  • 873726277
  • (OCoLC)873726277
Label
Candidate-centered campaigns : political messages, winning personalities, and personal appeals, Brian Arbour
Publication
Bar code
31223113473921
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The Role of the Candidate in Campaign Messages -- Why Campaigns Use Candidate-Centered Messages -- Candidates and Campaign Planning -- The Use of Candidate-Centered Appeals -- The Types of Candidate-Centered Appeals -- Candidate-Centered Appeals and Personal Issues -- The Effect of Candidate-Centered Appeals -- Candidate- Centered Appeals and Citizens
Dimensions
23 cm
Extent
xvii, 204 pages
Isbn
9781137398604
Lccn
2014002925
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40023930017
Other physical details
illustrations
System control number
  • 873726277
  • (OCoLC)873726277

Library Locations

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