Coverart for item
The Resource Convencer a la gente contando historias : el nuevo arte de la persuasión, Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín

Convencer a la gente contando historias : el nuevo arte de la persuasión, Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín

Label
Convencer a la gente contando historias : el nuevo arte de la persuasión
Title
Convencer a la gente contando historias
Title remainder
el nuevo arte de la persuasión
Statement of responsibility
Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín
Creator
Contributor
Subject
Language
  • spa
  • eng
  • spa
Summary
A media team explores the underlying principles of storytelling to demonstrate its importance to such aspects of business as making a successful sales pitch, marketing a product, and creating advertising design
Member of
Cataloging source
UIA
http://library.link/vocab/creatorName
Maxwell, Richard
Dewey number
658.85
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Dickman, Robert
  • Rodríguez Martín, Natalia
http://library.link/vocab/subjectName
  • Selling
  • Persuasion (Psychology)
  • Success in business
  • Business communication
  • Storytelling
  • Ventas
  • Persuasión (Psicología)
  • Éxito en los negocios
  • Comunicación en los negocios
  • Narración de cuentos
Label
Convencer a la gente contando historias : el nuevo arte de la persuasión, Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín
Instantiates
Publication
Note
Translation of: Elements of persuasion
Bar code
  • 31223098083638
  • 31223098083612
Bibliography note
Includes bibliographical references (p. [269]) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
1a ed.
Extent
278 p.
Isbn
9786070703881
Isbn Type
(Mexico)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)645960035
Label
Convencer a la gente contando historias : el nuevo arte de la persuasión, Richard Maxwell, Robert Dickman ; traducción Natalia Rodríguez Martín
Publication
Note
Translation of: Elements of persuasion
Bar code
  • 31223098083638
  • 31223098083612
Bibliography note
Includes bibliographical references (p. [269]) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Edition
1a ed.
Extent
278 p.
Isbn
9786070703881
Isbn Type
(Mexico)
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)645960035

Library Locations

    • Excelsior LibraryBorrow it
      4400 Mission Street, San Francisco, CA, 94112, US
      37.727127 -122.433284
    • Main LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795
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