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The Resource Customer sense : how the 5 senses influence buying behavior, Aradhna Krishna

Customer sense : how the 5 senses influence buying behavior, Aradhna Krishna

Label
Customer sense : how the 5 senses influence buying behavior
Title
Customer sense
Title remainder
how the 5 senses influence buying behavior
Statement of responsibility
Aradhna Krishna
Creator
Subject
Language
eng
Summary
For years, marketers have been experimenting with the senses and sensory experiences to create better perceptions of their products. Even with a product as simple as a potato chip, there are many factors that go into the experience of interacting with the chip. How it tastes, how it smells, the sound that eating it makes, and the appearance of its packaging can all influence our perception of the potato chip itself. As scientists and managers begin to recognize the importance of the senses in product design and marketing, more and more products and advertisements have become sensory in nature. Accepting the importance of the senses brings about a change in how a manager views his or her products. What changes can be made in the packaging, branding, and advertising to captivate the consumer's senses? What changes can be made to the product itself? Dr. Krishna helps managers to understand how customers relate to products on a sensory level, detailing the specific interactions unique to each sense and showing them how small sensory changes can make a huge impact. Customer Sense allows managers to unlock the secret world of sensory appeal and to craft unique products and advertisements for their businesses
Cataloging source
DLC
http://library.link/vocab/creatorName
Krishna, Aradhna
Dewey number
658.8/342
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.K674 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Consumer behavior
  • Senses and sensation
Label
Customer sense : how the 5 senses influence buying behavior, Aradhna Krishna
Instantiates
Publication
Bar code
  • 31223102533420
  • 31223102513794
  • 31223102533438
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion
Dimensions
25 cm
Edition
1st ed.
Extent
xiii, 185 p.
Isbn
9780230341739
Lccn
2012035568
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40022094293
Other physical details
ill. (some col.)
System control number
798615518
Label
Customer sense : how the 5 senses influence buying behavior, Aradhna Krishna
Publication
Bar code
  • 31223102533420
  • 31223102513794
  • 31223102533438
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Vision -- Audition -- Smell -- Taste -- Touch -- Conclusion
Dimensions
25 cm
Edition
1st ed.
Extent
xiii, 185 p.
Isbn
9780230341739
Lccn
2012035568
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
40022094293
Other physical details
ill. (some col.)
System control number
798615518

Library Locations

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      37.779376 -122.415795
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