Coverart for item
The Resource Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt, edited by Alan R. Andreasen, David M. Gardner

Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt, edited by Alan R. Andreasen, David M. Gardner

Label
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt
Title
Diffusing marketing theory and research
Title remainder
the contributions of Bauer, Green, Kotler, and Levitt
Statement of responsibility
edited by Alan R. Andreasen, David M. Gardner
Contributor
Subject
Language
eng
Member of
Dewey number
658.8/001
Index
no index present
LC call number
HF5415
LC item number
.D4883
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1934-
  • 1936-
  • 1889-1968
http://library.link/vocab/relatedWorkOrContributorName
  • Andreasen, Alan R.
  • Gardner, David Morgan
  • Converse, Paul D.
Series statement
Proceedings series - American Marketing Association
http://library.link/vocab/subjectName
  • Marketing
  • Marketing research
Label
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt, edited by Alan R. Andreasen, David M. Gardner
Instantiates
Publication
Note
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
Bar code
31223900338899
Bibliography note
Bibliography: p. 131-148
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm $10.00 pbk.
Extent
v, 148 p.
Isbn
9780877571162
Lccn
78010544
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt, edited by Alan R. Andreasen, David M. Gardner
Publication
Note
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
Bar code
31223900338899
Bibliography note
Bibliography: p. 131-148
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm $10.00 pbk.
Extent
v, 148 p.
Isbn
9780877571162
Lccn
78010544
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

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