Coverart for item
The Resource Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method, by Pete Canalichio

Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method, by Pete Canalichio

Label
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method
Title
Expand, grow, thrive
Title remainder
5 proven steps to turn good brands into global brands through the LASSO method
Statement of responsibility
by Pete Canalichio
Creator
Author
Subject
Language
eng
Summary
In this call-to-arms for marketers struggling to hit their growth targets, brand licensing expert Pete Canalichio explores what needs to be done to consistently and sustainably convert consumer interest into passion, into must-have, and into must-have-more. The result is the LASSO model: a five-step process to turn good brands into global brands
Cataloging source
YDX
http://library.link/vocab/creatorName
Canalichio, Pete
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415
LC item number
.C256 2018
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Marketing
Label
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method, by Pete Canalichio
Instantiates
Publication
Bar code
31223125746264
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand
Dimensions
24 cm
Edition
First edition.
Extent
xxxv, 311 pages
Isbn
9781787437821
Lccn
2018300432
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1005109043
Label
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method, by Pete Canalichio
Publication
Bar code
31223125746264
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand
Dimensions
24 cm
Edition
First edition.
Extent
xxxv, 311 pages
Isbn
9781787437821
Lccn
2018300432
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)1005109043

Library Locations

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      37.779376 -122.415795
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