Coverart for item
The Resource Going dirty : the art of negative campaigning, David Mark

Going dirty : the art of negative campaigning, David Mark

Label
Going dirty : the art of negative campaigning
Title
Going dirty
Title remainder
the art of negative campaigning
Statement of responsibility
David Mark
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1973-
http://library.link/vocab/creatorName
Mark, David
Dewey number
324.70973
Index
index present
LC call number
JK2281
LC item number
.M365 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Advertising, Political
  • Negativism
Label
Going dirty : the art of negative campaigning, David Mark
Instantiates
Publication
Bar code
31223073617582
Bibliography note
Includes bibliographical references (p. 243-248) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning
Dimensions
24 cm
Extent
x, 267 p.
Isbn
9780742545007
Lccn
2005028278
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 61731438
  • (OCoLC)61731438
Label
Going dirty : the art of negative campaigning, David Mark
Publication
Bar code
31223073617582
Bibliography note
Includes bibliographical references (p. 243-248) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Eye of the beholder : defining negative campaigning -- What good old days? : notable developments in negative campaigning from the late eighteenth century through the dawn of the cold war -- Going nuclear 1964 : the rise of television attack ads -- Dismissive politics : the governor against the actor -- "The truth shall rise again" : Brock versus Gore for U.S. Senate, 1970 -- Confrontation, bluster, and no compromise : the campaigns of Jesse Helms -- Dole-Gingrich : going negative early and often -- The politics of fear : negative campaigning in the post-9/11 world -- Opening the floodgates : campaign finance "reform" and the rise of negativity -- A double-edged sword : when negative campaigning backfires -- Hitting the mark : negative campaigning efforts that just plain worked -- It's in the mail : negative campaigning comes home -- Conclusion: The future of negative campaigning
Dimensions
24 cm
Extent
x, 267 p.
Isbn
9780742545007
Lccn
2005028278
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 61731438
  • (OCoLC)61731438

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