The Resource Ground Wars : Personalized Communication in Political Campaigns, Rasmus Kleis Nielsen, (electronic resource)

Ground Wars : Personalized Communication in Political Campaigns, Rasmus Kleis Nielsen, (electronic resource)

Label
Ground Wars : Personalized Communication in Political Campaigns
Title
Ground Wars
Title remainder
Personalized Communication in Political Campaigns
Statement of responsibility
Rasmus Kleis Nielsen
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy
Cataloging source
Midwest
http://library.link/vocab/creatorName
Nielsen, Rasmus Kleis
Dewey number
  • 324.7
  • 324.7
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • BUSINESS and
  • Communication in politics
  • Political campaigns
  • Political science
  • Electronic books
Target audience
adult
Label
Ground Wars : Personalized Communication in Political Campaigns, Rasmus Kleis Nielsen, (electronic resource)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781400840441
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
13283292
Publisher number
MWT13283292
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Ground Wars : Personalized Communication in Political Campaigns, Rasmus Kleis Nielsen, (electronic resource)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781400840441
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
13283292
Publisher number
MWT13283292
Specific material designation
remote
System details
Mode of access: World Wide Web

Library Locations

  • Anza LibraryBorrow it
    550 37th Avenue, San Francisco, CA, 94121, US
    37.778535 -122.497218
  • Bayview/Linda Brooks-Burton LibraryBorrow it
    5075 3rd Street, San Francisco, CA, 94124, US
    37.732534 -122.391121
  • Bernal Heights LibraryBorrow it
    500 Cortland Avenue, San Francisco, CA, 94110, US
    37.738862 -122.416132
  • Bookmobiles / Mobile OutreachBorrow it
    San Francisco, CA, US
  • Chinatown/Him Mark Lai LibraryBorrow it
    1135 Powell Street, San Francisco, CA, 94108, US
    37.795248 -122.410239
  • Eureka Valley/Harvey Milk Memorial LibraryBorrow it
    1 Jose Sarria Court, San Francisco, CA, 94114, US
    37.764084 -122.431821
  • Excelsior LibraryBorrow it
    4400 Mission Street, San Francisco, CA, 94112, US
    37.727127 -122.433284
  • Glen Park LibraryBorrow it
    2825 Diamond Street, San Francisco, CA, 94131, US
    37.733969 -122.433723
  • Golden Gate Valley LibraryBorrow it
    1801 Green Street, San Francisco, CA, 94123, US
    37.797819 -122.428950
  • Ingleside LibraryBorrow it
    1298 Ocean Ave, San Francisco, CA, 94112, US
    37.724132 -122.456251
  • Marina LibraryBorrow it
    1890 Chestnut Street, San Francisco, CA, 94123, US
    37.801325 -122.434154
  • Merced LibraryBorrow it
    155 Winston Drive, San Francisco, CA, 94132, US
    37.726735 -122.474482
  • Mission Bay LibraryBorrow it
    960 4th Street, San Francisco, CA, 94158, US
    37.775330 -122.393195
  • Mission LibraryBorrow it
    300 Bartlett St, San Francisco, CA, 94110, US
    37.751989 -122.419843
  • Noe Valley/Sally Brunn LibraryBorrow it
    451 Jersey Street, San Francisco, CA, 94114, US
    37.750180 -122.435116
  • North Beach LibraryBorrow it
    850 Columbus Avenue, San Francisco, CA, 94133, US
    37.802585 -122.413280
  • Ocean View LibraryBorrow it
    345 Randolph Street, San Francisco, CA, 94132, US
    37.714138 -122.466002
  • Ortega LibraryBorrow it
    3223 Ortega Street, San Francisco, CA, 94122, US
    37.751163 -122.498094
  • Park LibraryBorrow it
    1833 Page Street, San Francisco, CA, 94117, US
    37.770300 -122.451046
  • Parkside LibraryBorrow it
    1200 Taraval Street, San Francisco, CA, 94116, US
    37.743130 -122.479330
  • Portola LibraryBorrow it
    380 Bacon Street, San Francisco, CA, 94134, US
    37.727098 -122.406361
  • Potrero LibraryBorrow it
    1616 20th Street, San Francisco, CA, 94107, US
    37.760122 -122.397653
  • Presidio LibraryBorrow it
    3150 Sacramento Street, San Francisco, CA, 94115, US
    37.788875 -122.444892
  • Richmond/Senator Milton Marks LibraryBorrow it
    351 9th Ave, San Francisco, CA, 94118, US
    37.781855 -122.468054
  • San Francisco Public LibraryBorrow it
    100 Larkin Street, San Francisco, CA, 94102, US
    37.779376 -122.415795
  • Sunset LibraryBorrow it
    1305 18th Ave., San Francisco, CA, 94122, US
    37.763354 -122.476307
  • Visitacion Valley LibraryBorrow it
    201 Leland Avenue, San Francisco, CA, 94134, US
    37.712695 -122.407913
  • West Portal LibraryBorrow it
    190 Lenox Way, San Francisco, CA, 94127, US
    37.741341 -122.465883
  • Western AdditionBorrow it
    1550 Scott Street, San Francisco, CA, 94115, US
    37.784121 -122.437503
Processing Feedback ...