The Resource Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Resource Information
The item Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 1 library branch.
- Summary
- The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description
- Language
- eng
- Extent
- 586 p.
- Contents
-
- Introduction : The fast way to peace
- The Service ethic : how bourgeois men made peace with Babbittry
- A decent standard of living : how Europeans were measured by the American way of life
- The chain store : how modern distribution dispossessed commerce
- Big-brand goods : how marketing outmaneuvered the marketplace
- Corporate advertising : how the science of publicity subverted the arts of commerce
- The star system : how Hollywood turned cinema culture into entertainment value
- The consumer-citizen : how Europeans traded rights for goods
- Supermarketing : how big-time merchandisers leapfrogged over local grocers
- A model Mrs. Consumer : how mass commodities settled into hearth and home
- Conclusion : How the slow movement put perspective on the fast life
- Isbn
- 9780674016729
- Label
- Irresistible empire : America's advance through twentieth-century Europe
- Title
- Irresistible empire
- Title remainder
- America's advance through twentieth-century Europe
- Statement of responsibility
- Victoria de Grazia
- Title variation
- America's advance through twentieth-century Europe
- Subject
-
- Consumers -- Europe -- Attitudes | History -- 20th century
- Consumption (Economics) -- Europe -- History -- 20th century
- Consumer behavior -- Europe -- History -- 20th century
- Social values -- United States -- History -- 20th century
- United States -- Civilization -- 20th century
- Social values -- Europe -- History -- 20th century
- Language
- eng
- Summary
- The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- De Grazia, Victoria
- Dewey number
- 306.3/094/0904
- Illustrations
-
- illustrations
- maps
- Index
- index present
- LC call number
- HF5415.33.E85
- LC item number
- D4 2005
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Consumer behavior
- Consumers
- Consumption (Economics)
- Social values
- Social values
- United States
- Label
- Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
- Bar code
- 31223049463202
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life
- Dimensions
- 25 cm
- Extent
- 586 p.
- Isbn
- 9780674016729
- Isbn Type
- (alk. paper)
- Lccn
- 2004059943
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill., maps
- System control number
- 56753174
- Label
- Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
- Bar code
- 31223049463202
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Introduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life
- Dimensions
- 25 cm
- Extent
- 586 p.
- Isbn
- 9780674016729
- Isbn Type
- (alk. paper)
- Lccn
- 2004059943
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill., maps
- System control number
- 56753174
Subject
- Consumers -- Europe -- Attitudes | History -- 20th century
- Consumption (Economics) -- Europe -- History -- 20th century
- Consumer behavior -- Europe -- History -- 20th century
- Social values -- United States -- History -- 20th century
- United States -- Civilization -- 20th century
- Social values -- Europe -- History -- 20th century
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Irresistible-empire--Americas-advance-through/-QnRPForreo/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Irresistible-empire--Americas-advance-through/-QnRPForreo/">Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
