The Resource Leading the narrative : the case for strategic communication, Mari K. Eder, (electronic resource)

Leading the narrative : the case for strategic communication, Mari K. Eder, (electronic resource)

Label
Leading the narrative : the case for strategic communication
Title
Leading the narrative
Title remainder
the case for strategic communication
Statement of responsibility
Mari K. Eder
Creator
Subject
Genre
Language
eng
Summary
The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and wi
Cataloging source
YDXCP
http://library.link/vocab/creatorName
Eder, Mari K
Dewey number
355.3/420973
Illustrations
illustrations
Index
index present
LC call number
P96.A752
LC item number
U55 2011
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • United States.
  • Armed Forces and mass media
  • Communication policy
Label
Leading the narrative : the case for strategic communication, Mari K. Eder, (electronic resource)
Link
http://sfpl.lib.overdrive.com/ContentDetails.htm?ID=D30C3457-A524-42A5-A2EB-F5AEFC77A106
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
Dimensions
unknown
Extent
1 online resource (x, 126 p.)
Form of item
online
Isbn
9781612510699
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)772592971
Label
Leading the narrative : the case for strategic communication, Mari K. Eder, (electronic resource)
Link
http://sfpl.lib.overdrive.com/ContentDetails.htm?ID=D30C3457-A524-42A5-A2EB-F5AEFC77A106
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century
Dimensions
unknown
Extent
1 online resource (x, 126 p.)
Form of item
online
Isbn
9781612510699
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Specific material designation
remote
System control number
(OCoLC)772592971

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