The Resource Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
Resource Information
The item Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 6 library branches.
Resource Information
The item Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 6 library branches.
- Summary
- Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners
- Language
- eng
- Extent
- xv, 283 pages
- Contents
-
- Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
- Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
- Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
- Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference
- Isbn
- 9780071813372
- Label
- Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
- Title
- Loyalty 3.0
- Title remainder
- how big data and gamification are revolutionizing customer and employee engagement
- Statement of responsibility
- Rajat Paharia
- Title variation
-
- Loyalty 3.0
- Loyalty three point zero
- Title variation remainder
- how to revolutionize customer and employee engagement with big data and gamification
- Language
- eng
- Summary
- Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Paharia, Rajat
- Dewey number
- 658.8/12
- Illustrations
- illustrations
- Index
- index present
- LC call number
-
- HF5415.32
- HF5415.525
- LC item number
-
- .P34 2013
- .P34 2013
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Brand loyalty
- Customer loyalty programs
- Customer relations
- Marketing
- Internet marketing
- Corporate culture
- Organizational behavior
- Big data
- Label
- Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
- Bar code
-
- 31223100661082
- 31223100661165
- 31223100661090
- 31223100661124
- 31223100662312
- 31223100662296
- Bibliography note
- Includes bibliographical references (p. 263-268) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
- Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
- Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
- Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference
- Dimensions
- 24 cm
- Extent
- xv, 283 pages
- Isbn
- 9780071813372
- Lccn
- 2013004837
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- 828056074
- Label
- Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
- Bar code
-
- 31223100661082
- 31223100661165
- 31223100661090
- 31223100661124
- 31223100662312
- 31223100662296
- Bibliography note
- Includes bibliographical references (p. 263-268) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
- Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
- Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
- Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference
- Dimensions
- 24 cm
- Extent
- xv, 283 pages
- Isbn
- 9780071813372
- Lccn
- 2013004837
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- 828056074
Library Locations
-
-
Chinatown/Him Mark Lai LibraryBorrow it1135 Powell Street, San Francisco, CA, 94108, US37.795248 -122.410239
-
Eureka Valley/Harvey Milk Memorial LibraryBorrow it1 Jose Sarria Court, San Francisco, CA, 94114, US37.764084 -122.431821
-
-
North Beach LibraryBorrow it850 Columbus Avenue, San Francisco, CA, 94133, US37.802585 -122.413280
-
San Francisco Public LibraryBorrow it100 Larkin Street, San Francisco, CA, 94102, US37.779376 -122.415795
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Loyalty-3.0--how-big-data-and-gamification-are/h_7OgxlGuCc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Loyalty-3.0--how-big-data-and-gamification-are/h_7OgxlGuCc/">Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Loyalty-3.0--how-big-data-and-gamification-are/h_7OgxlGuCc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Loyalty-3.0--how-big-data-and-gamification-are/h_7OgxlGuCc/">Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
