Coverart for item
The Resource Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia

Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia

Label
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Title
Loyalty 3.0
Title remainder
how big data and gamification are revolutionizing customer and employee engagement
Statement of responsibility
Rajat Paharia
Title variation
  • Loyalty 3.0
  • Loyalty three point zero
Title variation remainder
how to revolutionize customer and employee engagement with big data and gamification
Creator
Author
Subject
Language
eng
Summary
Loyalty programs don't inspire long-term loyalty. Once a better deal comes along, customers will gladly defect. Paharia shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners
Cataloging source
DLC
http://library.link/vocab/creatorName
Paharia, Rajat
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
  • HF5415.32
  • HF5415.525
LC item number
  • .P34 2013
  • .P34 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand loyalty
  • Customer loyalty programs
  • Customer relations
  • Marketing
  • Internet marketing
  • Corporate culture
  • Organizational behavior
  • Big data
Label
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
Instantiates
Publication
Bar code
  • 31223100661082
  • 31223100661165
  • 31223100661090
  • 31223100661124
  • 31223100662312
  • 31223100662296
Bibliography note
Includes bibliographical references (p. 263-268) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
  • Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
  • Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
  • Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference
Dimensions
24 cm
Extent
xv, 283 pages
Isbn
9780071813372
Lccn
2013004837
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
828056074
Label
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement, Rajat Paharia
Publication
Bar code
  • 31223100661082
  • 31223100661165
  • 31223100661090
  • 31223100661124
  • 31223100662312
  • 31223100662296
Bibliography note
Includes bibliographical references (p. 263-268) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Part 1: Vision -- May you live in interesting times -- Whoever figures out motivation wins -- The next big thing is big data -- Gamification: the engine of Loyalty 3.0
  • Part 2: Execution -- Case studies in customer engagement -- Case studies in skills and learning -- Case studies in employee engagement
  • Part 3: Direction -- Planning your Loyalty 3.0 program -- Bringing your Loyalty 3.0 program to life -- Forward in all directions!
  • Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference
Dimensions
24 cm
Extent
xv, 283 pages
Isbn
9780071813372
Lccn
2013004837
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
828056074

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