Coverart for item
The Resource Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow, Alfred L. Schreiber, with Barry Lenson

Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow, Alfred L. Schreiber, with Barry Lenson

Label
Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow
Title
Multicultural marketing
Title remainder
selling to the new America : position your company today for optimal success in the diverse America of tomorrow
Statement of responsibility
Alfred L. Schreiber, with Barry Lenson
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Schreiber, Alfred L
Dewey number
658.8/0089/00973
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF5415.127
LC item number
.S37 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Lenson, Barry
http://library.link/vocab/subjectName
  • Market segmentation
  • Minority consumers
Label
Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow, Alfred L. Schreiber, with Barry Lenson
Instantiates
Publication
Bar code
31223058236168
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 300 p.
Isbn
9780844226019
Isbn Type
(hc.)
Lccn
00040114
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., maps
System control number
  • 44075933
  • LCMARC/AYR-9658/KITTYC
Label
Multicultural marketing : selling to the new America : position your company today for optimal success in the diverse America of tomorrow, Alfred L. Schreiber, with Barry Lenson
Publication
Bar code
31223058236168
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xii, 300 p.
Isbn
9780844226019
Isbn Type
(hc.)
Lccn
00040114
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill., maps
System control number
  • 44075933
  • LCMARC/AYR-9658/KITTYC

Library Locations

    • Main LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795
Processing Feedback ...