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The Resource Multinational product management, edited by Warren J. Keegan and Charles S. Mayer

Multinational product management, edited by Warren J. Keegan and Charles S. Mayer

Label
Multinational product management
Title
Multinational product management
Statement of responsibility
edited by Warren J. Keegan and Charles S. Mayer
Contributor
Subject
Language
eng
Dewey number
658.8/4
Index
no index present
LC call number
HF5415.15
LC item number
.M84
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Keegan, Warren J
  • Mayer, Charles S
  • Marketing Science Institute
  • American Marketing Association
http://library.link/vocab/subjectName
  • Product management
  • Export marketing
Label
Multinational product management, edited by Warren J. Keegan and Charles S. Mayer
Instantiates
Publication
Note
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association
Bar code
31223900345027
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
vi, 184 p.
Isbn
9780877570929
Lccn
77005569
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Label
Multinational product management, edited by Warren J. Keegan and Charles S. Mayer
Publication
Note
Proceedings of a workshop held in Cambridge, Mass., Jan. 18-20, 1976, cosponsored by the Marketing Science Institute and the American Marketing Association
Bar code
31223900345027
Bibliography note
Includes bibliographical references
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
vi, 184 p.
Isbn
9780877570929
Lccn
77005569
Media category
unmediated
Media MARC source
rdamedia
Media type code
n

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