The Resource No b.s. guide to brand-building by direct response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy, Forrest Walden and Jim Cavale, (electronic resource)

No b.s. guide to brand-building by direct response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy, Forrest Walden and Jim Cavale, (electronic resource)

Label
No b.s. guide to brand-building by direct response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it
Title
No b.s. guide to brand-building by direct response
Title remainder
the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it
Statement of responsibility
Dan S. Kennedy, Forrest Walden and Jim Cavale
Creator
Contributor
Narrator
Subject
Language
eng
Summary
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make-first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the cofounders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of twenty-one retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe-customers who believe in, buy, and promote their brand. Truths and tactics are illustrated with case studies, examples and insights from other well-known brands
Accompanying matter
technical information on music
Cataloging source
Midwest
http://library.link/vocab/creatorName
Kennedy, Dan S
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Narrated by Stephen R. Thorne
http://library.link/vocab/relatedWorkOrContributorName
  • Cavale, Jim
  • Walden, Forrest
  • Thorne, Stephen R
  • hoopla digital
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
No b.s. guide to brand-building by direct response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy, Forrest Walden and Jim Cavale, (electronic resource)
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 38 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469068237
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
12244122
Publisher number
MWT12244122
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
No b.s. guide to brand-building by direct response : the ultimate no holds barred plan to creating and profiting from a powerful brand without buying it, Dan S. Kennedy, Forrest Walden and Jim Cavale, (electronic resource)
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (6hr., 38 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469068237
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
digital.
http://library.link/vocab/ext/overdrive/overdriveId
12244122
Publisher number
MWT12244122
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

Subject

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