Coverart for item
The Resource Paul Rand, Steven Heller ; [research, Elinor Pettit, Georgette Ballance] ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand

Paul Rand, Steven Heller ; [research, Elinor Pettit, Georgette Ballance] ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand

Label
Paul Rand
Title
Paul Rand
Statement of responsibility
Steven Heller ; [research, Elinor Pettit, Georgette Ballance] ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
CAD
http://library.link/vocab/creatorName
Heller, Steven
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Helfand, Jessica
http://library.link/vocab/subjectName
  • Rand, Paul
  • Design
  • Commercial art
  • Designers
  • Commercial artists
Label
Paul Rand, Steven Heller ; [research, Elinor Pettit, Georgette Ballance] ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand
Instantiates
Publication
Bar code
31223052162451
Bibliography note
Includes bibliographical references (p.247-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand
Dimensions
30 cm
Extent
255 p.
Isbn
9780714837987
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)
System control number
41579491
Label
Paul Rand, Steven Heller ; [research, Elinor Pettit, Georgette Ballance] ; forward by Armin Hofmann ; introduction by George Lois ; essay by Jessica Helfand
Publication
Bar code
31223052162451
Bibliography note
Includes bibliographical references (p.247-249) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Routes: The boy art director -- Advertising: Modernism comes to Madison -- Publishing: The play instinct at work -- Corporate Identity: Good design is good business -- Paul Rand: Author -- Paul Rand: The modern professor / Jessica Helfand
Dimensions
30 cm
Extent
255 p.
Isbn
9780714837987
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill. (some col.)
System control number
41579491

Library Locations

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      37.779376 -122.415795
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