Coverart for item
The Resource Political advertising in the United States, Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University

Political advertising in the United States, Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University

Label
Political advertising in the United States
Title
Political advertising in the United States
Statement of responsibility
Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University
Creator
Contributor
Author
Subject
Language
eng
Summary
"Political advertising is as important as ever-ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how "big data" has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Fowler, Erika Franklin
Dewey number
324.7/30973
Index
index present
LC call number
JF2112.A4
LC item number
F68 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1976-
  • 1974-
http://library.link/vocab/relatedWorkOrContributorName
  • Franz, Michael M.
  • Ridout, Travis N.
http://library.link/vocab/subjectName
  • Advertising, Political
  • Television in politics
  • Political campaigns
Label
Political advertising in the United States, Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University
Instantiates
Publication
Bar code
31223116595571
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
xvi, 216 pages
Isbn
9780813349756
Lccn
2015036822
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
914195493
Label
Political advertising in the United States, Erika Franklin Fowler, Wesleyan University ; Michael M. Franz, Bowdoin College ; Travis N. Ridout, Washington State University
Publication
Bar code
31223116595571
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
23 cm
Extent
xvi, 216 pages
Isbn
9780813349756
Lccn
2015036822
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
914195493

Library Locations

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      37.779376 -122.415795
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