Coverart for item
The Resource Psychology in media strategy ; : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others]

Psychology in media strategy ; : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others]

Label
Psychology in media strategy ; : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association
Title
Psychology in media strategy ;
Title remainder
proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association
Statement of responsibility
with contributions by Raymond A. Bauer [and others]
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Bogart, Leo
Illustrations
facsimiles
Index
no index present
LC call number
HF5822
LC item number
.B53
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1916-1977
http://library.link/vocab/relatedWorkOrContributorName
  • Bauer, Raymond Augustine
  • American Marketing Association
Series statement
Marketing research techniques series
Series volume
no. 10
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Psychology in media strategy ; : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others]
Instantiates
Publication
Note
Cover title
Bar code
31223039423042
Bibliography note
Bibliography: p. 99-104
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Extent
104 p.
Lccn
66007667
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
facsim.
System control number
406700
Label
Psychology in media strategy ; : proceedings of a symposium sponsored by the Media Research Committee of the American Marketing Association, with contributions by Raymond A. Bauer [and others]
Publication
Note
Cover title
Bar code
31223039423042
Bibliography note
Bibliography: p. 99-104
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Dimensions
23 cm.
Extent
104 p.
Lccn
66007667
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
facsim.
System control number
406700

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