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The Resource Qualitative Marketing Research., with Cheryl Ladd

Qualitative Marketing Research., with Cheryl Ladd

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Summary
  • Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers
  • Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers. Expert Cheryl Ladd walks you through the best practices and process of gathering qualitative research. Learn how qualitative research fits within your marketing efforts, and find out how to conduct a new research project, from selecting the right methodology to moderating your group
Language
eng
Work
Instance
Label
Qualitative Marketing Research.
Title
Qualitative Marketing Research.
Statement of responsibility
with Cheryl Ladd
Creator
Contributor
Speaker
Subject
Genre
Language
eng
Summary
  • Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers
  • Learn what your customers really want. Use qualitative marketing research, the tool successful companies like Proctor & Gamble and Disney use to get to know their customers. Expert Cheryl Ladd walks you through the best practices and process of gathering qualitative research. Learn how qualitative research fits within your marketing efforts, and find out how to conduct a new research project, from selecting the right methodology to moderating your group
Cataloging source
lynda.com
Characteristic
representational
http://library.link/vocab/creatorName
Ladd, Cheryl
LC call number
LDC476618
PerformerNote
Presenter: Cheryl Ladd. ["a", "Cheryl Ladd is a marketing strategist with a 25+ year career in global healthcare, including clinical research, product development, marketing, and market research in both the pharmaceutical and medical device industries. In 1998, Ms. Ladd founded Ladd Research Group, a global qualitative market research and strategy consulting firm focused exclusively in the healthcare industry. Her client-base includes Fortune 500 companies as well as start-up companies and venture capital firms. The firm manages projects that span the entire product/business life cycle, including ideation and concept generation, competitive landscape assessments, segmentation and positioning, pricing and market launch initiatives, and repositioning/rebranding. Ms. Ladd holds a BS degree in biomedical engineering from Northwestern University and an MBA from Kellogg Graduate School of Management. Ms. Ladd is an adjunct professor for the University of Cincinnati graduate business school."]
http://library.link/vocab/relatedWorkOrContributorName
lynda.com (Firm)
Label
Qualitative Marketing Research., with Cheryl Ladd
Link
Instantiates
Publication
Copyright
Note
10/06/2016
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection
Label
Qualitative Marketing Research., with Cheryl Ladd
Link
Publication
Copyright
Note
10/06/2016
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Form of item
online
Media category
computer
Media MARC source
rdamedia
Reformatting quality
access
Sound
sound
Specific material designation
remote
System details
Latest version of the following browsers: Chrome, Safari,Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScriptand cookies must be enabled. A broadband Internet connection

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