Coverart for item
The Resource Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races, Kim L. Fridkin, Patrick J. Kenney

Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races, Kim L. Fridkin, Patrick J. Kenney

Label
Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races
Title
Taking aim at attack advertising
Title remainder
understanding the impact of negative campaigning in U.S. Senate races
Statement of responsibility
Kim L. Fridkin, Patrick J. Kenney
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1962-
http://library.link/vocab/creatorName
Fridkin, Kim
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.F74 2019
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kenney, Patrick J.
http://library.link/vocab/subjectName
  • United States
  • Political campaigns
  • Advertising, Political
  • Voting research
Label
Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races, Kim L. Fridkin, Patrick J. Kenney
Instantiates
Publication
Bar code
31223127901511
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Untangling the impact of negative campaigning on citizens -- Data measurements and methodology -- Citizens tolerance of negative campaign messages -- An examination of the amount, substance, and tone of negative commercials in Senate elections -- Reactions to the civility and relevance of negative advertisements -- Examining citizens impressions of negativity during U.S. Senate campaigns -- How negative campaigning influences citizens evaluations of candidates and likelihood of voting -- The consequences of negative campaigning
Dimensions
25 cm
Extent
viii, 256 pages
Isbn
9780190947569
Lccn
2018046853
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1079409729
Label
Taking aim at attack advertising : understanding the impact of negative campaigning in U.S. Senate races, Kim L. Fridkin, Patrick J. Kenney
Publication
Bar code
31223127901511
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Untangling the impact of negative campaigning on citizens -- Data measurements and methodology -- Citizens tolerance of negative campaign messages -- An examination of the amount, substance, and tone of negative commercials in Senate elections -- Reactions to the civility and relevance of negative advertisements -- Examining citizens impressions of negativity during U.S. Senate campaigns -- How negative campaigning influences citizens evaluations of candidates and likelihood of voting -- The consequences of negative campaigning
Dimensions
25 cm
Extent
viii, 256 pages
Isbn
9780190947569
Lccn
2018046853
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1079409729

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