Coverart for item
The Resource The digital transformation playbook : rethink your business for the digital age, David L. Rogers

The digital transformation playbook : rethink your business for the digital age, David L. Rogers

Label
The digital transformation playbook : rethink your business for the digital age
Title
The digital transformation playbook
Title remainder
rethink your business for the digital age
Statement of responsibility
David L. Rogers
Creator
Author
Subject
Language
eng
Summary
"Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy--customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models--and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth." -- Publisher's description
Cataloging source
DLC
http://library.link/vocab/creatorDate
1970-
http://library.link/vocab/creatorName
Rogers, David L.
Dewey number
658.4/062
Illustrations
illustrations
Index
index present
LC call number
HD45
LC item number
.R6335 2016
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Technological innovations
  • Information technology
  • New products
  • Strategic planning
Label
The digital transformation playbook : rethink your business for the digital age, David L. Rogers
Instantiates
Publication
Bar code
  • 31223116671950
  • 31223116671984
  • 31223116671968
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The five domains of digital transformation: customers, competition, data, innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models -- Conclusion -- Self-assessment: are you ready for digital transformation? -- More tools for strategic planning
Dimensions
24 cm
Extent
xi, 278 pages
Isbn
9780231175449
Lccn
2015037126
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 924683201
  • (OCoLC)924683201
Label
The digital transformation playbook : rethink your business for the digital age, David L. Rogers
Publication
Bar code
  • 31223116671950
  • 31223116671984
  • 31223116671968
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The five domains of digital transformation: customers, competition, data, innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models -- Conclusion -- Self-assessment: are you ready for digital transformation? -- More tools for strategic planning
Dimensions
24 cm
Extent
xi, 278 pages
Isbn
9780231175449
Lccn
2015037126
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 924683201
  • (OCoLC)924683201

Library Locations

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      37.781855 -122.468054
    • San Francisco Public LibraryBorrow it
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