The Resource The strategic storyteller : content marketing in the age of the educated consumer, Alexander Jutkowitz, (electronic resource)

The strategic storyteller : content marketing in the age of the educated consumer, Alexander Jutkowitz, (electronic resource)

Label
The strategic storyteller : content marketing in the age of the educated consumer
Title
The strategic storyteller
Title remainder
content marketing in the age of the educated consumer
Statement of responsibility
Alexander Jutkowitz
Creator
Author
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1968-
http://library.link/vocab/creatorName
Jutkowitz, Alexander
Dewey number
658.8/02
Index
no index present
LC call number
HF5415
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Marketing
  • Storytelling
  • Content (Psychology)
  • BUSINESS & ECONOMICS / Industrial Management
  • BUSINESS & ECONOMICS / Management
  • BUSINESS & ECONOMICS / Management Science
  • BUSINESS & ECONOMICS / Organizational Behavior
Label
The strategic storyteller : content marketing in the age of the educated consumer, Alexander Jutkowitz, (electronic resource)
Link
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Contents; Introduction: A Call for Storytellers; Chapter 1: Wisdom, Wonder, and Delight; Glamour and Grammar; The Power of Stories; This Is Your Brain on Good Content; Strategies of Delight; The Runway and the Beltway: Informal Networks of Influence; How Good Content Helps Us Be Our Best Selves; Content Creates Guiding Narratives; What's Old Is New Again; How to Find Good Stories; Take me to your Leader; Play up; Getting the Story Approved; Chapter 2: The Age of the Educated Consumer; Why Politics Won't Teach You about Marketing; The Educated Consumer
  • Chapter 3: It's about Human NatureLearning from the Best Human Storytellers; Chapter 4: It's Life Stages, Not Ages: The Generation Myth and the Power of Personalization; Data and Privacy; The Evolution of Personalization; Personalization for B2B; Dynamic Home Pages; Recommending Content Takes Experimentation and Hard Work; Push Relevant Content to Users, but Never too Often; Limit the Number of E-Mails you Send, and Keep them Personal; Approach Each Social Platform with a Distinct Strategy; Mobile and Omnichannel Personalization; Taking Personalization Off-Line
  • Chapter 5: Atomize, Serialize, Magnetize, and Keep Your VelocitySolving for Distribution; Atomization; Serialization; Magnetization; Keeping your Velocity; Velocity Is Transformational; Chapter 6: Only Connect: Creativity and Consistency; Building a Content Culture; Inspiring Organization-wide Creativity; Individual Creativity; Practical Ideas for Sparking Creativity; Connectivity; How Brands Evolve; Chapter 7: Content Marketing Applied Part 1; Content Marketing Applied: The Content Hub; The Process of Creating a Hub; The Basics of Creating a Content hub, and what to Consider for Each Stage
  • Thought LeadershipHave a Strong Visual Vocabulary; Video; Images, Illustrations, Infographics, and Interactives; Emerging Platforms; The Best Content Hubs…; Internal Communications; Chapter 8: Content Marketing Applied Part 2; Knowledge Transfer: Putting It All Together; How the Industry Is Changing; Chapter 9: Asymmetrical Thinking; Afterword: The Future of Storytelling; Index; EULA
Extent
1 online resource.
Form of item
online
Isbn
9781119351443
Lccn
2017032080
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
http://library.link/vocab/ext/overdrive/overdriveId
50c03dab-c3ff-4090-a225-ad1a737383ed
Specific material designation
remote
System control number
(OCoLC)992798733
Label
The strategic storyteller : content marketing in the age of the educated consumer, Alexander Jutkowitz, (electronic resource)
Link
Publication
Carrier category
online resource
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Contents; Introduction: A Call for Storytellers; Chapter 1: Wisdom, Wonder, and Delight; Glamour and Grammar; The Power of Stories; This Is Your Brain on Good Content; Strategies of Delight; The Runway and the Beltway: Informal Networks of Influence; How Good Content Helps Us Be Our Best Selves; Content Creates Guiding Narratives; What's Old Is New Again; How to Find Good Stories; Take me to your Leader; Play up; Getting the Story Approved; Chapter 2: The Age of the Educated Consumer; Why Politics Won't Teach You about Marketing; The Educated Consumer
  • Chapter 3: It's about Human NatureLearning from the Best Human Storytellers; Chapter 4: It's Life Stages, Not Ages: The Generation Myth and the Power of Personalization; Data and Privacy; The Evolution of Personalization; Personalization for B2B; Dynamic Home Pages; Recommending Content Takes Experimentation and Hard Work; Push Relevant Content to Users, but Never too Often; Limit the Number of E-Mails you Send, and Keep them Personal; Approach Each Social Platform with a Distinct Strategy; Mobile and Omnichannel Personalization; Taking Personalization Off-Line
  • Chapter 5: Atomize, Serialize, Magnetize, and Keep Your VelocitySolving for Distribution; Atomization; Serialization; Magnetization; Keeping your Velocity; Velocity Is Transformational; Chapter 6: Only Connect: Creativity and Consistency; Building a Content Culture; Inspiring Organization-wide Creativity; Individual Creativity; Practical Ideas for Sparking Creativity; Connectivity; How Brands Evolve; Chapter 7: Content Marketing Applied Part 1; Content Marketing Applied: The Content Hub; The Process of Creating a Hub; The Basics of Creating a Content hub, and what to Consider for Each Stage
  • Thought LeadershipHave a Strong Visual Vocabulary; Video; Images, Illustrations, Infographics, and Interactives; Emerging Platforms; The Best Content Hubs…; Internal Communications; Chapter 8: Content Marketing Applied Part 2; Knowledge Transfer: Putting It All Together; How the Industry Is Changing; Chapter 9: Asymmetrical Thinking; Afterword: The Future of Storytelling; Index; EULA
Extent
1 online resource.
Form of item
online
Isbn
9781119351443
Lccn
2017032080
Media category
computer
Media MARC source
rdamedia
Media type code
  • n
http://library.link/vocab/ext/overdrive/overdriveId
50c03dab-c3ff-4090-a225-ad1a737383ed
Specific material designation
remote
System control number
(OCoLC)992798733

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