Coverart for item
The Resource Transcultural marketing : building customer relationships in multicultural America, Marye Tharp

Transcultural marketing : building customer relationships in multicultural America, Marye Tharp

Label
Transcultural marketing : building customer relationships in multicultural America
Title
Transcultural marketing
Title remainder
building customer relationships in multicultural America
Statement of responsibility
Marye Tharp
Creator
Author
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Tharp, Marye C
Dewey number
658.8/12080973
Illustrations
illustrations
Index
index present
LC call number
HF5415.332.M56
LC item number
T48 2014
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Minority consumers
  • Marketing
  • Target marketing
  • Customer relations
Label
Transcultural marketing : building customer relationships in multicultural America, Marye Tharp
Instantiates
Publication
Bar code
31223107413131
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xiv, 387 pages
Isbn
9780765642998
Isbn Type
(hardcover : alk. paper)
Lccn
2013047525
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 864703516
  • (OCoLC)864703516
Label
Transcultural marketing : building customer relationships in multicultural America, Marye Tharp
Publication
Bar code
31223107413131
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
24 cm
Extent
xiv, 387 pages
Isbn
9780765642998
Isbn Type
(hardcover : alk. paper)
Lccn
2013047525
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
  • 864703516
  • (OCoLC)864703516

Library Locations

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      37.779376 -122.415795
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