Coverart for item
The Resource Tribal marketing, tribal branding : an expert guide to brand co-creation process, Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland

Tribal marketing, tribal branding : an expert guide to brand co-creation process, Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland

Label
Tribal marketing, tribal branding : an expert guide to brand co-creation process
Title
Tribal marketing, tribal branding
Title remainder
an expert guide to brand co-creation process
Statement of responsibility
Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Richardson, Brendan
Dewey number
658.8
Index
index present
LC call number
HF5415
LC item number
.R54173 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Branding (Marketing)
  • Consumer behavior
Label
Tribal marketing, tribal branding : an expert guide to brand co-creation process, Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland
Instantiates
Publication
Bar code
31223107449028
Bibliography note
Includes bibliographical references (pages 172-181) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms)
Dimensions
24 cm
Extent
xi, 184 pages
Isbn
9780230368828
Lccn
2013018155
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 827973858
  • (OCoLC)827973858
Label
Tribal marketing, tribal branding : an expert guide to brand co-creation process, Brendan Richardson, Lecturer in Marketing and Consumer Behaviour, University College Cork, Ireland
Publication
Bar code
31223107449028
Bibliography note
Includes bibliographical references (pages 172-181) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Tribes, tribal marketing, and tribal branding -- What is tribal marketing, and why hasn't it been more widely implemented? -- Tribal origins and idiosyncracies : why brand tribes form and why they need to see themselves as unique -- Understanding tribal dynamics : beginning to engage with the art of ethno-marketing -- Collecting tribal data -- Interpreting tribal data : analysing ethnographic data and using it to build and maintain tribal brands -- Meet the tribes -- Towards an ethics of tribal marketing -- Tribes and tribal branding : where do we go from here? -- Bibliography -- Index of tribes -- Index of topics (key terms)
Dimensions
24 cm
Extent
xi, 184 pages
Isbn
9780230368828
Lccn
2013018155
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • 827973858
  • (OCoLC)827973858

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