The Resource Trust me, I'm lying : confessions of a media manipulator, Ryan Holiday, (electronic resource)

Trust me, I'm lying : confessions of a media manipulator, Ryan Holiday, (electronic resource)

Label
Trust me, I'm lying : confessions of a media manipulator
Title
Trust me, I'm lying
Title remainder
confessions of a media manipulator
Statement of responsibility
Ryan Holiday
Creator
Contributor
Subject
Genre
Language
eng
Summary
An influential media strategist reveals how blogs are controlling the news in the digital age and exposes the ways in which today's marketers are manufacturing news stories, affecting stock prices, and shaping elections through fake story planting and misleading marketing tactics
Cataloging source
CIT
http://library.link/vocab/creatorName
Holiday, Ryan
Dewey number
659.202856752
Illustrations
illustrations
Index
index present
LC call number
HF5415
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Amazon.com (Firm)
http://library.link/vocab/subjectName
  • Marketing
  • Public relations
  • Social media
  • BUSINESS & ECONOMICS
Label
Trust me, I'm lying : confessions of a media manipulator, Ryan Holiday, (electronic resource)
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion: So ... where to from here?
Dimensions
unknown
Edition
Kindle ed.
Extent
1 online resource (270 pages)
Form of item
online
Isbn
9781101583715
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
  • digital (1170 KB)
  • illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • b0074vthh0
  • 0750d14a-2027-44d9-b4ab-ba744f085f57
Publisher number
EB00401079
Specific material designation
remote
System control number
(OCoLC)807244857
Label
Trust me, I'm lying : confessions of a media manipulator, Ryan Holiday, (electronic resource)
Link
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Blogs make the news -- How to turn nothing into something in three way-too easy steps -- Blogs as a business : a brief overview -- Tactic #1: bloggers are poor, help pay their bills -- Tactic #2: tell them what they want to hear -- Tactic #3: give them what spreads, not what's good -- Tactic # 4: help them trick their readers -- Tactic #5: sell them something they can sell (exploit the one off problem) -- Tactic #6: make it all about the headline -- Tactic #7: kill 'em with pageview kindness -- Tactic #8: use the technology against itself -- Tactic #9: just make stuff up (everyone else is doing it) -- The monster attacks : what blogs mean -- Irin Carmon, The Daily Show, and me: the perfect storm of how toxic blogging can be -- There are others : the manipulator hall of fame -- Cute but evil : online entertainment tactics that drug you & i -- The link economy : the leveraged illusion of sourcing -- Extortion via the web : facing the online shakedown -- The iterative hustle : online journalism's bogus philosophy -- The myth of corrections -- Cheering on our own deception -- The dark side of snark : when internet humor attacks -- The 21st century degradation ceremony : blogs as machines of hatred and punishment -- Welcome to unreality -- How to read a blog : an update on account of all the lies -- Conclusion: So ... where to from here?
Dimensions
unknown
Edition
Kindle ed.
Extent
1 online resource (270 pages)
Form of item
online
Isbn
9781101583715
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
  • digital (1170 KB)
  • illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • b0074vthh0
  • 0750d14a-2027-44d9-b4ab-ba744f085f57
Publisher number
EB00401079
Specific material designation
remote
System control number
(OCoLC)807244857

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