The Resource What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
Resource Information
The item What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 2 library branches.
Resource Information
The item What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 2 library branches.
- Language
- eng
- Edition
- 1st ed.
- Extent
- xiv, 258 p.
- Note
- Includes index
- Contents
-
- Pt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace
- Pt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs
- Pt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success
- Pt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience
- Pt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
- Pt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive
- Isbn
- 9780230340305
- Label
- What Chinese want : culture, communism, and China's modern consumer
- Title
- What Chinese want
- Title remainder
- culture, communism, and China's modern consumer
- Statement of responsibility
- Tom Doctoroff
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Doctoroff, Tom
- Dewey number
- 658.8/3430951
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.33.C6
- LC item number
- D634 2012
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Consumers
- Consumers' preferences
- Marketing
- China
- Label
- What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
- Note
- Includes index
- Bar code
-
- 31223099703465
- 31223099703440
- 31223099703424
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Pt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace
- Pt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs
- Pt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success
- Pt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience
- Pt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
- Pt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive
- Dimensions
- 25 cm
- Edition
- 1st ed.
- Extent
- xiv, 258 p.
- Isbn
- 9780230340305
- Lccn
- 2011041408
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
- 757838259
- Label
- What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff
- Note
- Includes index
- Bar code
-
- 31223099703465
- 31223099703440
- 31223099703424
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Pt. 1, The Chinese worldview: -- Modern Middle Kingdom: old pipes, new palace
- Pt. 2, Top down: doing business in China: -- Anta and always: an introduction to Chinese business -- The rise of Chinese brands: a distant dream -- Brand management in China: three golden rules -- Chinese recession tactics: how marketers can win during a downturn -- The Chinese boardroom: face and fear -- Tycoon Tang Jun's lost face: a Chinese business tragedy -- Managing China: stimulating creativity in a sea of convention -- Winning designs in China: standing out to fit in -- Digital China: liberated consumers. constricted corporations -- E-commerce in China: patriarchal benevolence -- Illegal DVDs: why piracy is here to stay -- The business of advertising in China: incremental progress, no breakthroughs
- Pt. 3, The new, old Chinese consumer: -- Barbie, Starbucks, and COFCO: an introduction to Chinese consumerism -- The new middle class: constants and variables -- China's lower-tier cities: brighter eyes, bigger markets -- China's booming luxury market: gold mine or landmine? -- Car-crazy China: where ego and anxiety collide -- China's senior market: gray today, golden tomorrow -- China's ambivalent tiger moms: when in Rome... -- Young digital lives: a parallel universe of ambitious release -- The Chinese and food: survival and success
- Pt. 4, Chinese society: -- Family and country and me: an introduction to Chinese society -- Codependence: China's middle class and the Communist Party -- The long, long march: civil society in China; The Sichuan earthquake aftermath: forging a new civil society?; China's dairy scandal: two steps back -- Life in Shanghai's lanes: a community affair -- A day at the Shanghai zoo: families in action -- Christmas in China: universal release, transactional gain -- Ritualistic observation: the dark matter of Chinese civilization -- Sex in China: prudence and prurience
- Pt. 5, China and the world: -- Icons and identity: an introduction to China's engagement with the world -- China's worldview: don't rock our boat -- How China sees America: dangerous love -- The Obama brand in China: beware of cool cat; Standing up in China; Dealing with dissenters: pragmatism, not passion -- The Beijing Olympics and Shanghai Expo: party power plays; The torch relay: friend or foe, China perseveres; At the opening ceremony: China reveals its soul; Shanghai's World Expo: an internal affair -- China and its neighbors: colleagues, not friends; Japan and China: contrasting response to the financial crisis; Japan and China: contrasting response to natural disaster; A note on South Korea; China and India: a match made in heaven?
- Pt. 6, Epilogue: -- The myths of modern China: -- Myth 1: Popular anger means the party's power is weakening -- Myth 2: American-style individualism is taking root -- Myth 3: Contemporary Chinese have no beliefs -- Myth 4: The internet will revolutionize China -- Myth 5: The Chinese market is, like Europe, many countries -- Myth 6: The Chinese consumer is inscrutable -- Myth 7: The Chinese growth model is in critical danger -- Myth 8: China Inc. will eat America's lunch -- Myth 9: China is the twenty-first century superpower -- Myth 10: China is militarily aggressive
- Dimensions
- 25 cm
- Edition
- 1st ed.
- Extent
- xiv, 258 p.
- Isbn
- 9780230340305
- Lccn
- 2011041408
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
- 757838259
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/What-Chinese-want--culture-communism-and/3KFvn7WrIbE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/What-Chinese-want--culture-communism-and/3KFvn7WrIbE/">What Chinese want : culture, communism, and China's modern consumer, Tom Doctoroff</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
