The Resource Writing to persuade : how to bring people over to your side, Trish Hall, (electronic resource)

Writing to persuade : how to bring people over to your side, Trish Hall, (electronic resource)

Label
Writing to persuade : how to bring people over to your side
Title
Writing to persuade
Title remainder
how to bring people over to your side
Statement of responsibility
Trish Hall
Creator
Author
Subject
Genre
Language
eng
Summary
"Whether you want to compose a convincing cover letter, pitch a story for publication, on win over a college admissions officer, [this book] is the definitive resource on the neglected art of persuasion. As the person in charge of the Op-Ed page for the New York Times, Trish Hall spent years immersed in argument, passion, and trendsetting ideas--but she was also bombarded by tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners (Joseph Stiglitz) and global strongmen (Vladimir Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively--for students, job applicants, and even rookie authors looking to get published. You may wonder, 'Are there actually rules for argument, for persuasion, for convincing people that they should listen to you?' Why yes, Hall affirms, there are. Though it may be challenging to change minds in the opinion-soaked digital age, Hall teaches us that there are fundamental rules of persuasion, techniques for bringing people over to your side that, if followed, will only increase your odds of success. Weaving her own engaging stories, Hall draws from personal experience when, with insight and her trademark humor, she sets out the core principles of persuasive writing, from 'Finding your voice' to 'Don't get into fights.' Ever the editor, Hall also intersperses useful sidebars throughout the book, with bite-sized examples of writing that actually works, as well as step-by-step guides for how she would edit a text. Erudite yet infinitely accessible, Writing to Persuade covers almost every facet of persuasive writing for our times, Including such chapters as When to go personal, The power of empathy, How to please editors, [and] What really changes people. There has never been a better time to hone your skills of written communication and persuasion. For the aspiring rhetoricians in all of us, [this book] expands on classic guides such as The Elements of Style and On Writing Well, and teaches a new generation of writers the art of effectively communicating above the digital noise of the twenty-first century."--Dust jacket
Cataloging source
MMI
http://library.link/vocab/creatorName
Hall, Trish
Dewey number
808/.042
Index
index present
LC call number
PE1408
LC item number
.H3134 2019eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • English language
  • Persuasion (Rhetoric)
  • LANGUAGE ARTS & DISCIPLINES / Rhetoric
  • BUSINESS & ECONOMICS / Business Writing
  • REFERENCE / Writing Skills
Label
Writing to persuade : how to bring people over to your side, Trish Hall, (electronic resource)
Link
Instantiates
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities -- Part II: What's your story?. Finding your voice ; When to go personal -- Part III: Winning people over. Know your audience ; You like dogs? So do I! ; Play on feelings ; The power of empathy ; Don't argue -- Part IV: Tips on writing. Tell stories ; Why facts matter, even when they don't ; Focus, be specific, prune, and kill the jargon ; Coming up with ideas ; How to please editors -- Part V: The psychology of persuasion. We believe what we believe ; The power of moral values ; What really changes people -- Coda: Go forth!
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiv, 206 pages)
File format
unknown
Form of item
online
Isbn
9781631493065
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cd7616b6-3990-4a2f-bc64-396e2f07578e
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1104821785
Label
Writing to persuade : how to bring people over to your side, Trish Hall, (electronic resource)
Link
Publication
Note
Includes index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I: Lessons from my story. Becoming a writer ; Becoming an editor ; Running op-ed ; Dealing with celebrities -- Part II: What's your story?. Finding your voice ; When to go personal -- Part III: Winning people over. Know your audience ; You like dogs? So do I! ; Play on feelings ; The power of empathy ; Don't argue -- Part IV: Tips on writing. Tell stories ; Why facts matter, even when they don't ; Focus, be specific, prune, and kill the jargon ; Coming up with ideas ; How to please editors -- Part V: The psychology of persuasion. We believe what we believe ; The power of moral values ; What really changes people -- Coda: Go forth!
Dimensions
unknown
Edition
First edition.
Extent
1 online resource (xiv, 206 pages)
File format
unknown
Form of item
online
Isbn
9781631493065
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
cd7616b6-3990-4a2f-bc64-396e2f07578e
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1104821785

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