Bibliograph

Marissa Mayer and the fight to save Yahoo!, by Nicholas Carlson

Type

Label

Marissa Mayer and the fight to save Yahoo!, by Nicholas Carlson

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

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other

Main title

Marissa Mayer and the fight to save Yahoo!

Medium

electronic resource

Music parts

not applicable

Oclc number

899483274

Responsibility statement

by Nicholas Carlson

Summary

A page-turning warts-and-all narrative about Marissa Mayer's efforts to remake Yahoo as well as her own rise from Stanford University undergrad to CEO of a $30 billion corporation by the age of thirty-eight.When Yahoo hired star Google executive Marissa Mayer to be its CEO in 2012, employees rejoiced. They put posters on the walls throughout Yahoo's California headquarters. On them was Mayer's face and one word: hope.Just over a year lateŕ??on November 4, 201́3??Mayer sat in front of those same employees in a huge cafeteria on Yahoo's campus and took the beating of her life. Her hair wet and her tone defensive, Mayer read and answered a series of employee-posed questions challenging the basic elements of her plan. There was anger in the room; and behind it, a question: Was Mayer actually going to be able to do this thing?Nicholas Carlson's fast-paced narrative is the inside story of Mayer's controversial rise at Google, her desperate fight to save an Internet icon, and how Yahoo got into such awful shape in the first place

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Classification