San Francisco Public Library

Saenggak i ton i toe nŭn sun'gan, Chŏn segye ka yŏlgwanghan pikhit'ŭ aidiŏ ŭi pimil, Aellŏn Kanet chiŭm ; Yi Kyŏng-nam omgim

Label
Saenggak i ton i toe nŭn sun'gan, Chŏn segye ka yŏlgwanghan pikhit'ŭ aidiŏ ŭi pimil, Aellŏn Kanet chiŭm ; Yi Kyŏng-nam omgim
Language
kor
Bibliography note
Includes bibliographical references (pages 331-355)
Illustrations
illustrations
Index
no index present
Literary Form
non fiction
Main title
Saenggak i ton i toe nŭn sun'gan
Nature of contents
bibliography
Oclc number
1129388935
Responsibility statement
Aellŏn Kanet chiŭm ; Yi Kyŏng-nam omgim
Sub title
Chŏn segye ka yŏlgwanghan pikhit'ŭ aidiŏ ŭi pimil
Summary
880-04, "Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon-fed the notion that creativity is the province of genius--of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don't. But Allen shows that simply isn't true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign. As the world's most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls 'the creative curve'--the point of optimal tension between the novel and the familiar--everyone can better engineer mainstream success. In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement"--, Provided by publisher
resource.variantTitle
Creative curve
Classification
Contributor
Content
Translator
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