San Francisco Public Library

How to make it in the new music business, practical tips on building a loyal following and making a living as a musician, Ari Herstand

eng

illustrationsmaps

index present

non fiction

How to make it in the new music business

957223397

Ari Herstand

practical tips on building a loyal following and making a living as a musician

In the last decade, no industry has been through as much upheaval and turmoil as the music industry. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, Herstand has written a tutorial not only on how to accomplish specific tasks--routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television--but also a manifesto that encourages musicians to pave their own path

Why music? -- The new industry -- Recording -- The release -- Building a fanbase one fan at a time -- Playing live -- Booking and promotion -- Touring -- How to make real money playing colleges -- Sponsorships and investments -- How to master the Internet -- The new asking economy : the difference between asking and begging -- How to get all the royalties you never knew existed (and other business things you need to know) -- How to get music placed in film and television -- Bump everyone else off the cover -- Outro