San Francisco Public Library

Write to influence!, personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more, Carla D. Bass

eng

illustrations

index present

non fiction

Write to influence!

handbooks

958394941

Carla D. Bass

personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more

Want to win that academic scholarship, internship, or promotion? Writing a business proposal or critical business report? Want to attract talented employees or effectively market your products online? Write to Influence! will hone your business writing skills. Clear, dynamic, polished, and persuasive text will give you that critical edge over the competition.--COVER

Pt. 1. Word sculpting tools -- Useless words : Identify, chisel, discard -- Shorter is better : Don't hog space -- Redundancy : Once will suffice -- Lead with the basics : Horse before the cart -- Verbs are your friends : Rely on them -- Avoid gibberish : It's confusing -- Tethers : In sentences and otherwise -- Be clear : Who-does-what-to-whom? -- Keep the focus : Shut the gates -- Proofread carefully : Credibility's at stake -- Pt. 2. Strategies to influence -- Set the hook -- Make the case -- Clinch the deal -- Pt. 3. Write to influence! Applied daily -- Your resume : Stand out from the crowd -- Email : Polished, professional, effective -- Briefings : Composition and delivery -- Pt. 4. Exercises - Test your skill -- 100 exercises -- Answers to 100 exercises -- Graduation exercise -- Solution to graduation exercise -- Pt. 5. Appendices -- Answers to chapters 1-10 exercises -- Commas, semicolons, and capitalization made easy -- Editor's challenge : Don't tread on my writing -- Write to influence! in a nutshell -- Top 10 errors in professional correspondence -- List of references -- Epilogue : "BEST quality" writing criteria