San Francisco Public Library

Gut feelings, the intelligence of the unconscious, Gerd Gigerenzer

Label
Gut feelings, the intelligence of the unconscious, Gerd Gigerenzer
Language
eng
Bibliography note
Includes bibliographical references (p. [233]-269) and index
Illustrations
illustrations
Index
index present
Literary Form
non fiction
Main title
Gut feelings
Nature of contents
bibliography
Oclc number
193172871
Responsibility statement
Gerd Gigerenzer
Sub title
the intelligence of the unconscious
Summary
"Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell's bestseller Blink. Gladwell showed how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why intuition is such a powerful decision-making tool. Drawing on a decade of research, Gigerenzer demonstrates that gut feelings are actually the result of unconscious mental processes--processes that apply rules of thumb that we've derived from our environment and prior experiences. The value of these rules lies precisely in their difference from rational analysis--they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make, Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function."--, From publisher description
Table Of Contents
Unconscious intelligence -- Gut feelings -- Less is (sometimes) more -- How intuition works -- Evolved brains -- Adapted minds -- Why good intuitions shouldn't be logical -- Gut feelings in action -- Ever heard of...? -- One good reason is enough -- Less is more in health care -- Moral behavior -- Social instincts
Classification
Mapped to

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