Borrow it
Coverart for item
The Resource Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)

Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)

Creator
Contributor
Summary
A bestselling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture
Language
eng
Work
Instance
Label
Admen, mad men, and the real world of advertising : essential lessons for business and life
Title
Admen, mad men, and the real world of advertising
Title remainder
essential lessons for business and life
Statement of responsibility
Dave Marinaccio
Creator
Contributor
Subject
Genre
Language
eng
Summary
A bestselling author and advertising veteran shares a life's lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture
Cataloging source
Midwest
http://library.link/vocab/creatorName
Marinaccio, Dave
Dewey number
  • 659.1092
  • B
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Marinaccio, Dave
  • Advertising executives
  • Advertising
  • Marketing
  • Electronic books
Target audience
adult
Label
Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781628726213
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12356498
Publisher number
MWT12356498
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
Admen, mad men, and the real world of advertising : essential lessons for business and life, Dave Marinaccio, (electronic resource)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781628726213
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12356498
Publisher number
MWT12356498
Specific material designation
remote
System details
Mode of access: World Wide Web

Subject

Genre

Library Locations

  • Anza LibraryBorrow it
    550 37th Avenue, San Francisco, CA, 94121, US
    37.778535 -122.497218
  • Bayview/Linda Brooks-Burton LibraryBorrow it
    5075 3rd Street, San Francisco, CA, 94124, US
    37.732534 -122.391121
  • Bernal Heights LibraryBorrow it
    500 Cortland Avenue, San Francisco, CA, 94110, US
    37.738862 -122.416132
  • Bookmobiles / Mobile OutreachBorrow it
    San Francisco, CA, US
  • Chinatown/Him Mark Lai LibraryBorrow it
    1135 Powell Street, San Francisco, CA, 94108, US
    37.795248 -122.410239
  • Eureka Valley/Harvey Milk Memorial LibraryBorrow it
    1 Jose Sarria Court, San Francisco, CA, 94114, US
    37.764084 -122.431821
  • Excelsior LibraryBorrow it
    4400 Mission Street, San Francisco, CA, 94112, US
    37.727127 -122.433284
  • Glen Park LibraryBorrow it
    2825 Diamond Street, San Francisco, CA, 94131, US
    37.733969 -122.433723
  • Golden Gate Valley LibraryBorrow it
    1801 Green Street, San Francisco, CA, 94123, US
    37.797819 -122.428950
  • Ingleside LibraryBorrow it
    1298 Ocean Ave, San Francisco, CA, 94112, US
    37.724132 -122.456251
  • Marina LibraryBorrow it
    1890 Chestnut Street, San Francisco, CA, 94123, US
    37.801325 -122.434154
  • Merced LibraryBorrow it
    155 Winston Drive, San Francisco, CA, 94132, US
    37.726735 -122.474482
  • Mission Bay LibraryBorrow it
    960 4th Street, San Francisco, CA, 94158, US
    37.775330 -122.393195
  • Mission LibraryBorrow it
    300 Bartlett St, San Francisco, CA, 94110, US
    37.751989 -122.419843
  • Noe Valley/Sally Brunn LibraryBorrow it
    451 Jersey Street, San Francisco, CA, 94114, US
    37.750180 -122.435116
  • North Beach LibraryBorrow it
    850 Columbus Avenue, San Francisco, CA, 94133, US
    37.802585 -122.413280
  • Ocean View LibraryBorrow it
    345 Randolph Street, San Francisco, CA, 94132, US
    37.714138 -122.466002
  • Ortega LibraryBorrow it
    3223 Ortega Street, San Francisco, CA, 94122, US
    37.751163 -122.498094
  • Park LibraryBorrow it
    1833 Page Street, San Francisco, CA, 94117, US
    37.770300 -122.451046
  • Parkside LibraryBorrow it
    1200 Taraval Street, San Francisco, CA, 94116, US
    37.743130 -122.479330
  • Portola LibraryBorrow it
    380 Bacon Street, San Francisco, CA, 94134, US
    37.727098 -122.406361
  • Potrero LibraryBorrow it
    1616 20th Street, San Francisco, CA, 94107, US
    37.760122 -122.397653
  • Presidio LibraryBorrow it
    3150 Sacramento Street, San Francisco, CA, 94115, US
    37.788875 -122.444892
  • Richmond/Senator Milton Marks LibraryBorrow it
    351 9th Ave, San Francisco, CA, 94118, US
    37.781855 -122.468054
  • San Francisco Public LibraryBorrow it
    100 Larkin Street, San Francisco, CA, 94102, US
    37.779376 -122.415795
  • Sunset LibraryBorrow it
    1305 18th Ave., San Francisco, CA, 94122, US
    37.763354 -122.476307
  • Visitacion Valley LibraryBorrow it
    201 Leland Avenue, San Francisco, CA, 94134, US
    37.712695 -122.407913
  • West Portal LibraryBorrow it
    190 Lenox Way, San Francisco, CA, 94127, US
    37.741341 -122.465883
  • Western AdditionBorrow it
    1550 Scott Street, San Francisco, CA, 94115, US
    37.784121 -122.437503

Library Links

Structured data from the Bibframe namespace is licensed under the Creative Commons Attribution 4.0 International License by San Francisco Public Library. Additional terms may apply to data associated with third party namespaces.