The Resource Brand new : the shape of brands to come, Wally Olins
Brand new : the shape of brands to come, Wally Olins
Resource Information
The item Brand new : the shape of brands to come, Wally Olins represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Brand new : the shape of brands to come, Wally Olins represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 1 library branch.
- Summary
- "...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book"--Book jacket
- Language
- eng
- Extent
- 200 p.
- Contents
-
- The new authenticity
- Corporate confusion
- Dealing with the new zeitgeist
- What does the corporation stand for?
- Big brand takes over (or doesn't)
- New brands from everywhere
- National prosperity and nation branding
- Branding the place
- Isbn
- 9780500291399
- Label
- Brand new : the shape of brands to come
- Title
- Brand new
- Title remainder
- the shape of brands to come
- Statement of responsibility
- Wally Olins
- Language
- eng
- Summary
- "...looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book"--Book jacket
- Cataloging source
- YDXCP
- http://library.link/vocab/creatorDate
- 1930-2014
- http://library.link/vocab/creatorName
- Olins, Wally
- Dewey number
- 659.1
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- LC item number
- .O44 2014
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Corporate image
- Brand loyalty
- Brand choice
- Label
- Brand new : the shape of brands to come, Wally Olins
- Bar code
- 31223105920400
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
- Dimensions
- 24 cm
- Extent
- 200 p.
- Isbn
- 9780500291399
- Lccn
- 2013950846
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
-
- 858843365
- (OCoLC)858843365
- Label
- Brand new : the shape of brands to come, Wally Olins
- Bar code
- 31223105920400
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- The new authenticity -- Corporate confusion -- Dealing with the new zeitgeist -- What does the corporation stand for? -- Big brand takes over (or doesn't) -- New brands from everywhere -- National prosperity and nation branding -- Branding the place
- Dimensions
- 24 cm
- Extent
- 200 p.
- Isbn
- 9780500291399
- Lccn
- 2013950846
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
-
- 858843365
- (OCoLC)858843365
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Brand-new--the-shape-of-brands-to-come-Wally/rRKLlMt3QCI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Brand-new--the-shape-of-brands-to-come-Wally/rRKLlMt3QCI/">Brand new : the shape of brands to come, Wally Olins</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Brand-new--the-shape-of-brands-to-come-Wally/rRKLlMt3QCI/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Brand-new--the-shape-of-brands-to-come-Wally/rRKLlMt3QCI/">Brand new : the shape of brands to come, Wally Olins</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
