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The Resource Brandsplaining : why marketing is still sexist and how to fix it, Jane Cunningham and Philippa Roberts

Brandsplaining : why marketing is still sexist and how to fix it, Jane Cunningham and Philippa Roberts

Label
Brandsplaining : why marketing is still sexist and how to fix it
Title
Brandsplaining
Title remainder
why marketing is still sexist and how to fix it
Statement of responsibility
Jane Cunningham and Philippa Roberts
Creator
Contributor
Author
Subject
Language
eng
Summary
"Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free." --
Assigning source
Provided by publisher
Cataloging source
YDX
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Cunningham, Jane
Dewey number
659.1/045522
Index
index present
LC call number
HF5827.85
LC item number
.C86 2021
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
Roberts, Philippa
http://library.link/vocab/subjectName
  • Sex role in advertising
  • Women in advertising
  • Sex discrimination against women
Label
Brandsplaining : why marketing is still sexist and how to fix it, Jane Cunningham and Philippa Roberts
Instantiates
Publication
Copyright
Bar code
31223136444149
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: on mansplaining -- Introduction: why marketing really is still sexist -- Part 1: How we got here -- The foundations of modern sexism -- Modern sexism and the Good Girl -- Marking made the Good Girl just perfect -- Marking Man was in charge -- Marketing told girls how to be good -- Brandsplaining for beginners: a turn-of-the-century guide to marketing to women -- Part 2: Where we are now -- Women call out toxic femininity -- The male perspective still dominates business -- Femvertising temporarily takes on the Good Girl -- The Good Girl carries on -- The 'sneaky' stuff -- Part 3: Where we go next -- Principle 1: accept that women now please themselves -- Principle 2: show what was the exception as the rule -- Principle 3: put an end to macho-economics -- Principle 4: catch up with the expert -- Principle 5: mend it for everyone -- Principle 6: prepare for the primacy of female-made brands -- Principle 7: stop looking--and start learning -- Principle 8: forget ideals--present a grounded and granular understanding -- Principle 9: be constructive, not critical -- Principle 10: acknowledge that sexism goes both ways -- From master to patron and now to servant
Dimensions
24 cm
Extent
xi, 222 pages
Isbn
9780241456002
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1227382342
Label
Brandsplaining : why marketing is still sexist and how to fix it, Jane Cunningham and Philippa Roberts
Publication
Copyright
Bar code
31223136444149
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface: on mansplaining -- Introduction: why marketing really is still sexist -- Part 1: How we got here -- The foundations of modern sexism -- Modern sexism and the Good Girl -- Marking made the Good Girl just perfect -- Marking Man was in charge -- Marketing told girls how to be good -- Brandsplaining for beginners: a turn-of-the-century guide to marketing to women -- Part 2: Where we are now -- Women call out toxic femininity -- The male perspective still dominates business -- Femvertising temporarily takes on the Good Girl -- The Good Girl carries on -- The 'sneaky' stuff -- Part 3: Where we go next -- Principle 1: accept that women now please themselves -- Principle 2: show what was the exception as the rule -- Principle 3: put an end to macho-economics -- Principle 4: catch up with the expert -- Principle 5: mend it for everyone -- Principle 6: prepare for the primacy of female-made brands -- Principle 7: stop looking--and start learning -- Principle 8: forget ideals--present a grounded and granular understanding -- Principle 9: be constructive, not critical -- Principle 10: acknowledge that sexism goes both ways -- From master to patron and now to servant
Dimensions
24 cm
Extent
xi, 222 pages
Isbn
9780241456002
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
(OCoLC)1227382342

Library Locations

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