The Resource China's Evolving Consumers : 8 Intimate Portraits, (electronic resource)

China's Evolving Consumers : 8 Intimate Portraits, (electronic resource)

Label
China's Evolving Consumers : 8 Intimate Portraits
Title
China's Evolving Consumers
Title remainder
8 Intimate Portraits
Contributor
Subject
Language
eng
Summary
The rise of China's consumers is the opportunity of the century for many global brands. The past few years have seen an endless stream of books and articles on the fast growth of middle class wealth in China, most projecting booming sales in the coming decades. But these assessments usually fail to answer a deeper question about these consumers: Who are they? This book offers an answer to that question. In fact, eight answers. Written by experienced marketing professionals and academics, China's Evolving Consumers looks into the lives of eight different types of consumers who are shaping the culture and marketplace in China today. Successful branding and marketing requires an intimate knowledge of the target customer, and for China, that means going beyond the fact that urban Chinese now live more comfortable lives and have more disposable income. Touching the hearts of Chinese consumers, particularly in the face of the rising power of domestic brands, means that global brands need a better understanding of what Chinese consumers dream about, what new pressures they feel and what fears they have
Cataloging source
Midwest
Dewey number
339.4/7
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Electronic books
  • China
Target audience
adult
Label
China's Evolving Consumers : 8 Intimate Portraits, (electronic resource)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9789888422920
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
14922011
Publisher number
MWT14922011
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
China's Evolving Consumers : 8 Intimate Portraits, (electronic resource)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9789888422920
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
14922011
Publisher number
MWT14922011
Specific material designation
remote
System details
Mode of access: World Wide Web

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