The Resource China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour

China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour

Label
China's super consumers : what 1 billion customers want and how to sell it to them
Title
China's super consumers
Title remainder
what 1 billion customers want and how to sell it to them
Statement of responsibility
Savio Chan and Michael Zakkour
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market."--
Assigning source
Portion of summary from book
Cataloging source
N$T
http://library.link/vocab/creatorName
Chan, Savio
Dewey number
658.800951
Index
index present
Language note
English
LC call number
HF5415.12.C5
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Zakkour, Michael
http://library.link/vocab/subjectName
  • Marketing
  • Consumers
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Consumers
  • Marketing
  • China
Label
China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour
Link
Instantiates
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea
  • The Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux
  • Want. Need. Buy. Show Off. Keep Up. Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels
  • Department StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires
  • Lenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781118834824
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
O'Reilly
http://library.link/vocab/ext/overdrive/overdriveId
f48f04af-327d-444e-a88d-1483c2585053
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)890328376
Label
China's super consumers : what 1 billion customers want and how to sell it to them, Savio Chan and Michael Zakkour
Link
Publication
Copyright
Note
Includes index
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Cover; Title Page; Copyright; Contents; Preface; Acknowledgments; Introduction The China Dream; Our Intent; The Country within a Country; Part I History, Culture, and Language Matter-The Birth of Chinese Consumerism; Chapter 1 From Feudalism to Fendi; Back to the Future; Chinese Consumption: What''s Old Is New Again (Tenfold!); China''s Growth Is Different; Chapter 2 Orientation; A Code to the Chinese Mind-set; Contradiction and Paradox; Summary; Chapter 3 A Self-Contained Empire; Chapter 4 The First Globalization; Chapter 5 Marco Polo and the Two Admirals of the Sea
  • The Two Admirals of the SeaChapter 6 An Insatiable Appetite; Freedom Creates Wealth in the West; Chapter 7 Opium, Imperialism, and Decay; Opium and War; A Century of Exploitation; End of War-Continuation of War; Chapter 8 The People''s Republic; The New China; Chapter 9 The Mandate of Heaven; Opening and Reform; Green Shoots; Chapter 10 A Boom Is Born; A Boom Starts with a Swoosh and a Shot of Espresso; Change at Hyper Speed; Part II The Chinese Super Consumer-From Birth to Adolescence and Maturity; Chapter 11 From Sandpaper to Sephora-The First Super Consumers; American Century Redux
  • Want. Need. Buy. Show Off. Keep Up. Super Consumption Goes Global; Go West, Young Man; China''s Own Postwar Boom and Birth of the Chinese Super Consumer; In the Beginning; Chapter 12 The China Market + The China Global Demographic = China''s Super Consumers; The China Whisperer; Spinning in a Whirlpool; The Great Pizza Wars: In China, Everything Is Possible, but Nothing Is Easy; Listen to the Great One; Stay the Course, Even When the Seas Get Rough; Nestlé: Navigating the Teen Years; Chapter 13 The China Global Demographic; The Precious Gift of Time; Meet the Tangs; Chapter 14 Channels
  • Department StoresStreet-Level Stores; Malls; Grocery Stores/Supermarkets; Hypermarkets; Convenience Stores; Not Your Father''s Post Office; Lifestyle Stores; Specialty Retailers; Multibrand Retail; Chapter 15 E-commerce and the Rise of Alibaba; Alibaba; NFL Footballs ""Sold Out''''; Why E-commerce?; Chapter 16 Supply Chains to Satisfy China''s Super Consumers; Supply Chain Megaprocesses; Plan; Buy; Make; Distribute; Sell; Aligning Strategy, Structure, and Implementation; Chapter 17 Segmentation; Surveying China; A Most Discerning Consumer; Chapter 18 Marketing; Consumer Impulses and Desires
  • Lenovo''s Approach: The Best of Both WorldsFrom East to West to Wei East; Baby Boom; Brand Advertising in China; Going Native-Tory Burch, Gossip Girl, and Made-for-China TV; The Role of Social Media in Marketing: United States versus China; Promotions; Chapter 19 The Chinese Luxury and Premium Market; The Nouveau Riche: Pebble Beach or Nothing; The Gifting Group; China''s Engine: The New Middle Class Seeks Quality and Value; Affordable Luxury: A Tiffany''s Tie Clip and an Entry-Level BMW; China''s Luxury Downturn: Myths and Realities; Chapter 20 Travel and Tourism
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781118834824
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
O'Reilly
http://library.link/vocab/ext/overdrive/overdriveId
f48f04af-327d-444e-a88d-1483c2585053
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)890328376

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