Coverart for item
The Resource Creative library marketing and publicity : best practices, edited by Robert J. Lackie and M. Sandra Wood

Creative library marketing and publicity : best practices, edited by Robert J. Lackie and M. Sandra Wood

Label
Creative library marketing and publicity : best practices
Title
Creative library marketing and publicity
Title remainder
best practices
Statement of responsibility
edited by Robert J. Lackie and M. Sandra Wood
Contributor
Editor
Subject
Genre
Language
eng
Member of
Cataloging source
DLC
Dewey number
021.7
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.C78 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
  • Lackie, Robert J.
  • Wood, M. Sandra
Series statement
Best practices
http://library.link/vocab/subjectName
  • Libraries
  • Libraries
  • Libraries
Label
Creative library marketing and publicity : best practices, edited by Robert J. Lackie and M. Sandra Wood
Instantiates
Publication
Bar code
31223114192363
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns
Dimensions
24 cm.
Extent
xi, 190 pages
Isbn
9781442254213
Lccn
2015015115
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
bro-copy20160331-054
System control number
  • 908071239
  • (OCoLC)908071239
Label
Creative library marketing and publicity : best practices, edited by Robert J. Lackie and M. Sandra Wood
Publication
Bar code
31223114192363
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns
Dimensions
24 cm.
Extent
xi, 190 pages
Isbn
9781442254213
Lccn
2015015115
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
bro-copy20160331-054
System control number
  • 908071239
  • (OCoLC)908071239

Library Locations

    • San Francisco Public LibraryBorrow it
      100 Larkin Street, San Francisco, CA, 94102, US
      37.779376 -122.415795