Coverart for item
The Resource The $10 trillion prize : captivating the newly affluent in China and India, Michael J. Silverstein ... [et al.]

The $10 trillion prize : captivating the newly affluent in China and India, Michael J. Silverstein ... [et al.]

Label
The $10 trillion prize : captivating the newly affluent in China and India
Title
The $10 trillion prize
Title remainder
captivating the newly affluent in China and India
Statement of responsibility
Michael J. Silverstein ... [et al.]
Title variation
Ten trillion dollar prize
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
658.8/40951
Illustrations
illustrations
Index
index present
LC call number
HC430.C6
LC item number
A13 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Silverstein, Michael J
http://library.link/vocab/subjectName
  • Consumers
  • Consumers
  • Affluent consumers
  • Affluent consumers
  • Consumers
  • Consumers
Label
The $10 trillion prize : captivating the newly affluent in China and India, Michael J. Silverstein ... [et al.]
Instantiates
Publication
Bar code
31223101827492
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Consumption in China and India: the dawn of a golden age -- The new revolutionaries: the rise of the middle classes -- The boom of the superrich: the millionaires (and billionaires) -- The next-but-one billion: the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse: the new female consumers -- Food and drink: acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury: trading up in China and India: fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education: the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation: renewal and the American dream -- Worlds of difference: the regions of China and India -- Risks and the hit-the-wall scenario: how to manage volatility
Dimensions
24 cm
Extent
xix, 314 p.
Isbn
9781422187050
Isbn Type
(alk. paper)
Lccn
2012015049
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
System control number
  • 778420967
  • (OCoLC)778420967
Label
The $10 trillion prize : captivating the newly affluent in China and India, Michael J. Silverstein ... [et al.]
Publication
Bar code
31223101827492
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Consumption in China and India: the dawn of a golden age -- The new revolutionaries: the rise of the middle classes -- The boom of the superrich: the millionaires (and billionaires) -- The next-but-one billion: the future of the left-behinds -- Finding the new consumer: the urban centers and rural communities -- The power of the purse: the new female consumers -- Food and drink: acquired tastes: cookies, wine, whiskey, and tea -- House and home: the "des res," furniture and the fridge -- Luxury: trading up in China and India: fast cars, watches, and catwalk clothes -- Digital life: Netizens, e-shoppers, and the new Internet giants -- Education: the escalator to higher-paying jobs -- Paisa vasool: how to captivate the newly affluent in China and India -- The boomerang effect: the global impact of the race for resources -- Fast forward: doing business and the accelerator mind set -- The BCG playbook: practical strategies for winning over new consumers in China and India -- A letter to the next generation: renewal and the American dream -- Worlds of difference: the regions of China and India -- Risks and the hit-the-wall scenario: how to manage volatility
Dimensions
24 cm
Extent
xix, 314 p.
Isbn
9781422187050
Isbn Type
(alk. paper)
Lccn
2012015049
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
System control number
  • 778420967
  • (OCoLC)778420967

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