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The Resource The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)

The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)

Contributor
Summary
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? - By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? - The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are-what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers-both urban and rural, and across all income levels-positioning your company to win as the next wave of global affluence reaches the marketplace
Language
eng
Work
Instance
Label
The $10 trillion prize : captivating the newly affluent in China and India
Title
The $10 trillion prize
Title remainder
captivating the newly affluent in China and India
Contributor
Subject
Language
eng
Summary
Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? - By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? - The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are-what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers-both urban and rural, and across all income levels-positioning your company to win as the next wave of global affluence reaches the marketplace
Related
Cataloging source
Midwest
Dewey number
658.8 40951
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
hoopla digital
http://library.link/vocab/subjectName
  • Consumers
  • Consumers
  • Affluent consumers
  • Affluent consumers
  • Consumers
  • Consumers
  • Electronic books
Target audience
adult
Label
The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781422187067
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12438350
Publisher number
MWT12438350
Specific material designation
remote
System details
Mode of access: World Wide Web
Label
The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781422187067
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
12438350
Publisher number
MWT12438350
Specific material designation
remote
System details
Mode of access: World Wide Web

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