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The Resource The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
Resource Information
The item The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from all library branches.
Resource Information
The item The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from all library branches.
- Summary
- Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? - By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? - The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are-what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers-both urban and rural, and across all income levels-positioning your company to win as the next wave of global affluence reaches the marketplace
- Language
- eng
- Extent
- 1 online resource
- Isbn
- 9781422187067
- Label
- The $10 trillion prize : captivating the newly affluent in China and India
- Title
- The $10 trillion prize
- Title remainder
- captivating the newly affluent in China and India
- Language
- eng
- Summary
- Meet your new global consumer You've heard of the burgeoning consumer markets in China and India that are driving the world economy. But do you know enough about these new consumers to convert them into customers? Do you know that: - There will be nearly one billion middle-class consumers in China and India within the next ten years? - More than 135 million Chinese and Indians will graduate from college in this timeframe, compared to just 30 million in the United States? - By 2020, 68 percent of Chinese households and 57 percent of Indian households will be in the middle and upper classes? - The number of billionaires in China has grown from 1 to 115 in the past decade alone? In The $10 Trillion Prize, bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class, primed to transform the global marketplace. Already the world's biggest buyers of cars, mobile phones, appliances, and more, these consumers are eager for more products and services. In fact, it's estimated that by 2020, consumers in China and India will generate about $10 trillion of total annual revenue for companies selling to them. This book explains who these consumers are-what they buy and why, how they think and shop, and how their needs and tastes are changing. It takes you into their lives so you can better understand what they want and what they're looking for. Only by fully comprehending the forces driving this new generation of consumers will your company be able to capitalize on the opportunities their buying power represents. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers-both urban and rural, and across all income levels-positioning your company to win as the next wave of global affluence reaches the marketplace
- Cataloging source
- Midwest
- Dewey number
- 658.8 40951
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- hoopla digital
- http://library.link/vocab/subjectName
-
- Consumers
- Consumers
- Affluent consumers
- Affluent consumers
- Consumers
- Consumers
- Electronic books
- Target audience
- adult
- Label
- The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Isbn
- 9781422187067
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 12438350
- Publisher number
- MWT12438350
- Specific material designation
- remote
- System details
- Mode of access: World Wide Web
- Label
- The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- unknown
- Extent
- 1 online resource
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Isbn
- 9781422187067
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 12438350
- Publisher number
- MWT12438350
- Specific material designation
- remote
- System details
- Mode of access: World Wide Web
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Bayview/Linda Brooks-Burton LibraryBorrow it5075 3rd Street, San Francisco, CA, 94124, US37.732534 -122.391121
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Bernal Heights LibraryBorrow it500 Cortland Avenue, San Francisco, CA, 94110, US37.738862 -122.416132
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Bookmobiles / Mobile OutreachBorrow itSan Francisco, CA, US
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Chinatown/Him Mark Lai LibraryBorrow it1135 Powell Street, San Francisco, CA, 94108, US37.795248 -122.410239
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Eureka Valley/Harvey Milk Memorial LibraryBorrow it1 Jose Sarria Court, San Francisco, CA, 94114, US37.764084 -122.431821
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Golden Gate Valley LibraryBorrow it1801 Green Street, San Francisco, CA, 94123, US37.797819 -122.428950
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Noe Valley/Sally Brunn LibraryBorrow it451 Jersey Street, San Francisco, CA, 94114, US37.750180 -122.435116
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North Beach LibraryBorrow it850 Columbus Avenue, San Francisco, CA, 94133, US37.802585 -122.413280
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Presidio LibraryBorrow it3150 Sacramento Street, San Francisco, CA, 94115, US37.788875 -122.444892
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Richmond/Senator Milton Marks LibraryBorrow it351 9th Ave, San Francisco, CA, 94118, US37.781855 -122.468054
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San Francisco Public LibraryBorrow it100 Larkin Street, San Francisco, CA, 94102, US37.779376 -122.415795
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Visitacion Valley LibraryBorrow it201 Leland Avenue, San Francisco, CA, 94134, US37.712695 -122.407913
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/The-10-trillion-prize--captivating-the-newly/bkzyEnLyGT4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/The-10-trillion-prize--captivating-the-newly/bkzyEnLyGT4/">The $10 trillion prize : captivating the newly affluent in China and India, (electronic resource)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>