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The Resource The bling dynasty : why the reign of Chinese luxury shoppers has only just begun, Erwan Rambourg

The bling dynasty : why the reign of Chinese luxury shoppers has only just begun, Erwan Rambourg

Creator
Author
Contributor
Summary
"The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. 'The Bling Dynasty' illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. 'The Bling Dynasty' runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity; learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector; gain insights on why there are no Chinese luxury brands challenging Western models; realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions. China's big spenders are increasingly mobile and this is affecting key markets. 'The Bling Dynasty' provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet"--Provided by publisher
Language
eng
Work
Publication
Extent
1 online resource (xxx, 241 pages)
Note
Includes index
Contents
  • Introduction: The New Silk Road
  • Part 1. West Goes East. Eastern Promises, Delivered ; The Only Way Is Up ; Another French Paradox ; Deconstructing the Myth
  • part 2. East Goes West. The Trouble with Travel ; Why Chinese Travel and Where To
  • part 3. East Meets East. Are Chinese Brands a Threat to Western Models?
  • part 4. The World Meets. Pop Culture, Value for Money and Globalisation ; The Chinese Luxury Empire ; All In: Coach, Apple and the Cosmetic Surgeon
  • Conclusion: The Bling Supremacy
  • Epilogue: What Is True Luxury?
  • Appendix A. Luxury Goods Basics
  • Appendix B. China Statistics
Isbn
9781118969717
Link
Instance
Label
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun
Title
The bling dynasty
Title remainder
why the reign of Chinese luxury shoppers has only just begun
Statement of responsibility
Erwan Rambourg
Title variation
Why the reign of Chinese luxury shoppers has only just begun
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. 'The Bling Dynasty' illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. 'The Bling Dynasty' runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity; learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector; gain insights on why there are no Chinese luxury brands challenging Western models; realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions. China's big spenders are increasingly mobile and this is affecting key markets. 'The Bling Dynasty' provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet"--Provided by publisher
Cataloging source
E7B
http://library.link/vocab/creatorName
Rambourg, Erwan
Dewey number
TT504.6.C5
Illustrations
illustrations
Index
index present
LC call number
  • HD9999.L853
  • TT504.6.C5
LC item number
  • C6 2014e
  • .R363 2014eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Luis, Victor
http://library.link/vocab/subjectName
  • Luxury goods industry
  • Fashion
  • Consumption (Economics)
  • Consumer behavior
  • Luxuries
  • Fashion
  • Luxury goods industry
  • Consumer behavior
  • Consumption (Economics)
  • Luxuries
  • China
http://bibfra.me/vocab/relation/writerofforeword
tY1MXaqzwW0
Label
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun, Erwan Rambourg
Link
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: The New Silk Road -- Part 1. West Goes East. Eastern Promises, Delivered ; The Only Way Is Up ; Another French Paradox ; Deconstructing the Myth -- part 2. East Goes West. The Trouble with Travel ; Why Chinese Travel and Where To -- part 3. East Meets East. Are Chinese Brands a Threat to Western Models? -- part 4. The World Meets. Pop Culture, Value for Money and Globalisation ; The Chinese Luxury Empire ; All In: Coach, Apple and the Cosmetic Surgeon -- Conclusion: The Bling Supremacy -- Epilogue: What Is True Luxury? -- Appendix A. Luxury Goods Basics -- Appendix B. China Statistics
Dimensions
unknown
Extent
1 online resource (xxx, 241 pages)
Form of item
online
Isbn
9781118969717
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
O'Reilly
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000491
Specific material designation
remote
System control number
(OCoLC)891397934
Label
The bling dynasty : why the reign of Chinese luxury shoppers has only just begun, Erwan Rambourg
Link
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
mixed
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction: The New Silk Road -- Part 1. West Goes East. Eastern Promises, Delivered ; The Only Way Is Up ; Another French Paradox ; Deconstructing the Myth -- part 2. East Goes West. The Trouble with Travel ; Why Chinese Travel and Where To -- part 3. East Meets East. Are Chinese Brands a Threat to Western Models? -- part 4. The World Meets. Pop Culture, Value for Money and Globalisation ; The Chinese Luxury Empire ; All In: Coach, Apple and the Cosmetic Surgeon -- Conclusion: The Bling Supremacy -- Epilogue: What Is True Luxury? -- Appendix A. Luxury Goods Basics -- Appendix B. China Statistics
Dimensions
unknown
Extent
1 online resource (xxx, 241 pages)
Form of item
online
Isbn
9781118969717
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
O'Reilly
Other physical details
illustrations (some color)
http://library.link/vocab/ext/overdrive/overdriveId
cl0500000491
Specific material designation
remote
System control number
(OCoLC)891397934

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