The Resource The codes of gender : identity and performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally

The codes of gender : identity and performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally

Label
The codes of gender : identity and performance in pop culture
Title
The codes of gender
Title remainder
identity and performance in pop culture
Statement of responsibility
produced by the Media Education Foundation ; written & directed by Sut Jhally
Title variation
Identity and performance in pop culture
Contributor
Subject
Genre
Language
  • eng
  • eng
Summary
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines
Is part of
Cataloging source
MaNoMEF
Characteristic
videorecording
Date time place
Originally produced by Media Education Foundation in 2009
Intended audience
Higher education
http://library.link/vocab/relatedWorkOrContributorName
  • Alper, Loretta
  • Jhally, Sut
  • Killoy, Andrew
  • Morris, Scott
  • Rabinovitz, David
  • Vega, Aaron
  • Kanopy (Firm)
Runtime
118
http://library.link/vocab/subjectName
  • Advertising
  • Femininity in popular culture
  • Feminism
  • Gender identity in mass media
  • Gender
  • Human body in popular culture
  • Masculinity in popular culture
  • Masculinity
  • Media representation
  • Sex role in advertising
  • Sex role in mass media
  • Sex
Technique
live action
Label
The codes of gender : identity and performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally
Link
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (2 video files, approximately 119 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1216728
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)955675874
System details
Mode of access: World Wide Web
Video recording format
other
Label
The codes of gender : identity and performance in pop culture, produced by the Media Education Foundation ; written & directed by Sut Jhally
Link
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier MARC source
rdacarrier
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type MARC source
rdacontent
Dimensions
unknown
Extent
1 online resource (2 video files, approximately 119 minutes)
File format
unknown
Form of item
online
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Medium for sound
other
Other physical details
digital, .flv file, sound
Publisher number
1216728
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
System control number
(OCoLC)955675874
System details
Mode of access: World Wide Web
Video recording format
other

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