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The Resource Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman, (electronic resource)

Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman, (electronic resource)

Work
Publication
Edition
Revised ed.
Extent
xviii, 300 p.
Note
Includes index
Contents
  • Preface / by Leslie Wexner
  • Trading up to new luxury : an overview
  • The spenders and their needs : sociodemographics, emotional drivers
  • The creators and their goods : definitions, forces, practices
  • Inside the new American home : retailers, appliance innovators
  • Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's
  • Awakening the American palate to wine : Kendall-Jackson
  • The world is a sexy place : Victoria's Secret
  • The old world in new luxury bottles : Belvedere, Boston Beer
  • Demonstrably superior and pleasingly different : Callaway
  • Only the best for members of the family : American Girl, pet food
  • A cautionary tale of an old luxury brand : Cadillac
  • The opportunity : growth areas, a work plan
  • A call to action
Isbn
9781436203463
Link
http://sfpl.lib.overdrive.com/ContentDetails.htm?ID=A1D3DA3D-5D78-4417-8920-80A944E61502
Instance
Label
Trading up : why consumers want new luxury goods--and how companies create them
Title
Trading up
Title remainder
why consumers want new luxury goods--and how companies create them
Statement of responsibility
Michael J. Silverstein and Neil Fiske, with John Butman
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
TEFOD
http://library.link/vocab/creatorName
Silverstein, Michael
Dewey number
339.4/7/0973
Illustrations
illustrations
Index
index present
LC call number
HB841
LC item number
.S55 2005eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Fiske, Neil
  • Butman, John
http://library.link/vocab/subjectName
  • Luxury
  • Cost and standard of living
  • Quality of products
Label
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman, (electronic resource)
Link
http://sfpl.lib.overdrive.com/ContentDetails.htm?ID=A1D3DA3D-5D78-4417-8920-80A944E61502
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
Dimensions
24 cm
Dimensions
unknown
Edition
Revised ed.
Extent
xviii, 300 p.
Form of item
online
Isbn
9781436203463
Isbn Type
(electronic bk. : Adobe Digital Editions)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)458278243
Label
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman, (electronic resource)
Link
http://sfpl.lib.overdrive.com/ContentDetails.htm?ID=A1D3DA3D-5D78-4417-8920-80A944E61502
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
Dimensions
24 cm
Dimensions
unknown
Edition
Revised ed.
Extent
xviii, 300 p.
Form of item
online
Isbn
9781436203463
Isbn Type
(electronic bk. : Adobe Digital Editions)
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)458278243

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