The Resource Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
Resource Information
The item Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 1 library branch.
- Edition
- Rev. ed.
- Extent
- xviii, 300 p.
- Note
- Includes index
- Contents
-
- Preface / by Leslie Wexner
- Trading up to new luxury : an overview
- The spenders and their needs : sociodemographics, emotional drivers
- The creators and their goods : definitions, forces, practices
- Inside the new American home : retailers, appliance innovators
- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's
- Awakening the American palate to wine : Kendall-Jackson
- The world is a sexy place : Victoria's Secret
- The old world in new luxury bottles : Belvedere, Boston Beer
- Demonstrably superior and pleasingly different : Callaway
- Only the best for members of the family : American Girl, pet food
- A cautionary tale of an old luxury brand : Cadillac
- The opportunity : growth areas, a work plan
- A call to action
- Isbn
- 9781591840138
- Label
- Trading up : why consumers want new luxury goods--and how companies create them
- Title
- Trading up
- Title remainder
- why consumers want new luxury goods--and how companies create them
- Statement of responsibility
- Michael J. Silverstein and Neil Fiske, with John Butman
- Language
- spa
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Silverstein, Michael J
- Dewey number
- 339.4/7/0973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HB841
- LC item number
- .S55 2005
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
-
- Fiske, Neil
- Butman, John
- http://library.link/vocab/subjectName
-
- Luxury
- Cost and standard of living
- Quality of products
- Label
- Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
- Note
- Includes index
- Bar code
- 31223050684696
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
- Dimensions
- 24 cm
- Edition
- Rev. ed.
- Extent
- xviii, 300 p.
- Isbn
- 9781591840138
- Lccn
- 2004057392
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
- 56334011
- Label
- Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
- Note
- Includes index
- Bar code
- 31223050684696
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
- Dimensions
- 24 cm
- Edition
- Rev. ed.
- Extent
- xviii, 300 p.
- Isbn
- 9781591840138
- Lccn
- 2004057392
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
- 56334011
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/K7FS3cZ3-Wk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/K7FS3cZ3-Wk/">Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/K7FS3cZ3-Wk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/K7FS3cZ3-Wk/">Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
