Coverart for item
The Resource Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman

Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman

Label
Trading up : why consumers want new luxury goods--and how companies create them
Title
Trading up
Title remainder
why consumers want new luxury goods--and how companies create them
Statement of responsibility
Michael J. Silverstein and Neil Fiske, with John Butman
Creator
Contributor
Subject
Language
spa
Cataloging source
DLC
http://library.link/vocab/creatorName
Silverstein, Michael J
Dewey number
339.4/7/0973
Illustrations
illustrations
Index
index present
LC call number
HB841
LC item number
.S55 2005
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Fiske, Neil
  • Butman, John
http://library.link/vocab/subjectName
  • Luxury
  • Cost and standard of living
  • Quality of products
Label
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
Instantiates
Publication
Note
Includes index
Bar code
31223050684696
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
Dimensions
24 cm
Edition
Rev. ed.
Extent
xviii, 300 p.
Isbn
9781591840138
Lccn
2004057392
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
System control number
56334011
Label
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske, with John Butman
Publication
Note
Includes index
Bar code
31223050684696
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Preface / by Leslie Wexner -- Trading up to new luxury : an overview -- The spenders and their needs : sociodemographics, emotional drivers -- The creators and their goods : definitions, forces, practices -- Inside the new American home : retailers, appliance innovators -- Eating as an emotional experience : Panera, The Cheesecake Factory, Trader Joe's -- Awakening the American palate to wine : Kendall-Jackson -- The world is a sexy place : Victoria's Secret -- The old world in new luxury bottles : Belvedere, Boston Beer -- Demonstrably superior and pleasingly different : Callaway -- Only the best for members of the family : American Girl, pet food -- A cautionary tale of an old luxury brand : Cadillac -- The opportunity : growth areas, a work plan -- A call to action
Dimensions
24 cm
Edition
Rev. ed.
Extent
xviii, 300 p.
Isbn
9781591840138
Lccn
2004057392
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
System control number
56334011

Library Locations

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