The Resource Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman
Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman
Resource Information
The item Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.This item is available to borrow from 1 library branch.
Resource Information
The item Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in San Francisco Public Library.
This item is available to borrow from 1 library branch.
- Summary
- These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before
- Language
- eng
- Extent
- xviii, 300 p.
- Note
-
- "This paperback edition with a new introduction published 2008"--T.p. verso
- Previously published: 2005
- Isbn
- 9781591840800
- Label
- Trading up : why consumers want new luxury goods--and how companies create them
- Title
- Trading up
- Title remainder
- why consumers want new luxury goods--and how companies create them
- Statement of responsibility
- Michael J. Silverstein and Neil Fiske with John Butman
- Language
- eng
- Summary
- These days no-one is shocked when an administrative assistant buys silk pjamas, or when a young professional chooses only premium wines. 'Trading Up' examines why luxury goods still retail at huge premiums, despite selling in greater volumes than ever before
- Cataloging source
- BTCTA
- http://library.link/vocab/creatorName
- Silverstein, Michael J
- Dewey number
- 339.470973
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HB841
- LC item number
- .S55 2008
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Fiske, Neil
- Butman, John
- http://library.link/vocab/subjectName
-
- Quality of products
- Luxury
- Cost and standard of living
- Consumers
- Consumption (Economics)
- Label
- Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman
- Note
-
- "This paperback edition with a new introduction published 2008"--T.p. verso
- Previously published: 2005
- Bar code
- 31223107512288
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 22 cm
- Extent
- xviii, 300 p.
- Isbn
- 9781591840800
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
-
- 183267694
- (OCoLC)183267694
- Label
- Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman
- Note
-
- "This paperback edition with a new introduction published 2008"--T.p. verso
- Previously published: 2005
- Bar code
- 31223107512288
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Dimensions
- 22 cm
- Extent
- xviii, 300 p.
- Isbn
- 9781591840800
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- System control number
-
- 183267694
- (OCoLC)183267694
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/OlZ0Si3jIXE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/OlZ0Si3jIXE/">Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/OlZ0Si3jIXE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.sfpl.org/portal/Trading-up--why-consumers-want-new-luxury/OlZ0Si3jIXE/">Trading up : why consumers want new luxury goods--and how companies create them, Michael J. Silverstein and Neil Fiske with John Butman</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.sfpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.sfpl.org/">San Francisco Public Library</a></span></span></span></span></div>
